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Head of Offer Marketing


United Kingdom

United Kingdom || 753 Days Ago


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United Kingdom

Category :Vacant
Country :United Kingdom
United Kingdom
publish date :2024-06-10
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Description


Mission: The role of Head of Offer Marketing is to drive a culture of operational excellence across all offer marketing in the Transactional Business, throughout all phases of the product lifecycle including introduction, growth, maturity, and decline. The core focus of the role is to ensure that offer management in Transactional has a culture of business ownership and that local offer managers are commercial and customer facing. The role should work closely with channel and segment marketing and channel commercial to ensure price and commercial policy are robustly deployed for all offers. Responsibilities: Offer Strategy - understand and shares Offer Strategy with the global LoB's to adapt and execute it locally. Ensure all offers have a local playbook and operational marketing plan. Work with the offer teams to ensure you influence the LoB roadmaps. Local offer development - where local standards, legislation or practices dictate ensure that working with the global LoBs and local technical/design teams local offers are developed to meet customer needs. Ensure these offers meet all required standards. Work with M&A team to create a pipeline of investment and acquisition targets using an offer up approach and understanding gaps in our offer portfolio. Introduction (launch) - ensure all offers are robustly launched into the market, following appropriate Schneider processes using internal tools to market and deploy the offers. Work closely with sales teams, ensure appropriate training across the business and meet launch forecasts. Capture competitor analysis. Ensure demand generation materials are in place working with the LoB. Stay close to and where appropriate influence local legislative standards. Growth - ensure that all customer groups are covered, and end market application demand generation is in place with the segment teams. Ensure that campaigns are deployed to the core customer channels to drive profitable growth. Maturity - ensure master data is well managed and kept refreshed, focus on portfolio analysis and margin/Delta P during this phase. Run boost campaigns where appropriate. SIOP process to be managed across all phases, but critical here. Decline - follow the appropriate Product Withdrawal Process (PWP) to ensure that offers are taken off the market in a way that is profitable and does not negatively impact customer satisfaction. Ensure master data is well managed. Work with logistics to manage stock risk. Manage the O2 and long tail process through low sales offers. Offer knowledge - master a deep offer and application knowledge, ensuring you can present comfortably at a non-technical level SE offers within the zone. Digital - fully embrace digital tools across the offer marketing community, ensure that every offer utilises appropriate digital tools for offer selection and customer use. Use digital to engage customers, create demand and reduce simple cases. People leadership - create a culture of operational excellence and commercial ownership within the team. Ensure all team members are data driven with digital at their core. Become a net exporter of talent into the wider marketing team, zone team and beyond by coaching and developing the team. At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity. We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future. “We are proudly participating in the Disability Confident Program offering support to people in the workplace who consider themselves living with a disability.” What we offer you: Competitive salary & Bonus Scheme, 28 Days Annual Leave + Public Holidays, Holiday Buy & Sell programme, Pension Scheme, Employee Share Ownership Programme, Various Health & Wellbeing Support Options, Gym Flex, Open Talent Market (internal mobility opportunities + access to mentors & projects globally), Shopping & Dining Discounts, Learning Portal and much more. Apply now: Please submit an online application to be considered for any position with us. You know about us, so let us learn about you! Apply today! LI-JW2 Why us? At Schneider Electric we're committed to creating a workplace that gives you not just a job but a meaningful purpose in joining our mission to bring energy and efficiency to enable life, progress and sustainability for all. We believe in empowering our team members to reach their full potential, fostering a sense of ownership in their work. We embrace inclusion as a fundamental value, ensuring that every voice is heard and valued. We value differences, and welcome people from all walks of life. We believe in equal opportunities for everyone, everywhere. If you want to be part of a company where your contributions truly matter, where you are empowered to make a difference and where inclusivity is valued, we would love to hear from you. Discover your Meaningful, Inclusive and Empowered career at Schneider Electric. €34.2bn global revenue +12% organic growth 135 000+ employees in 100+ countries 1 on the Global 100 World’s most sustainable corporations You must submit an online application to be considered for any position with us. This position will be posted until filled Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate and we ‘embrace different’ as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices. You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

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