Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCE) for brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP or DTE, to support digital and media channel planning in collaboration with our business partners, and supports cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives. Responsibilities: Pull through omnichannel media plans, brand campaigns, tactics and programs - driving operational effectiveness, business impact and objectives. Partner with business and other WCE functions (e.g., content delivery and capabilities) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs. Deliver channel insights and recommendations for ongoing optimization of business plans. Leverage Digital Capabilities and Customer Engagement Excellence principles, standards and best practices to drive results for the business. Examples include and are not limited to CRM, web sites, IVAs, eMail, Social Media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the identified customer experience journeys. Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities. Supports planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer as prioritized by the brand lead. Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across this and other engagement teams. Fosters regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans. Supports cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs. Coordinates with Capabilities, Digital Production, and rest of WCE teams on the following activities: Prioritization of campaigns and tactics Definition of campaign/tactic success (e.g. development of metrics plan) Evaluation and optimization of tactics Driving tactical plan to accomplish KPI and business objectives Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics Identifies long-term process needs of the business partners focused on digital capabilities and Identify opportunities for synergies and collaboration within and across markets within a therapeutic area Manages the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables Partner with content stewards and production to provide early insight into cross-market material creation to drive content/asset re-use. Deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives Qualifications: 4 year bachelor’s degree required; MBA preferred Minimum 5 years experience in digital / omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management Significant experience in omnichannel marketing in industries with heavy use of digital channels Track record of supporting and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Knowledge of industry trends and benchmarks for content and channel performance across different customer types Understands media planning, buying and pull through Leverages creative and analytical approaches to identify and activate paid, earned and owned channels Experience working with external creative and media agencies Adopts a customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment
FTDCOMMERCIAL
OMNIJOBS If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to
[email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.