­ditional Information About the Role -Vice President, Digital Marketing Overview BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $5.5 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 15 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice. BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development. BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country. Role Purpose The Vice President of Digital Marketing and Customer Experience will lead and execute BJC’s digital marketing strategy to support company growth goals and serve as the internal champion of the customer as BJC executes against business objectives. This strategic and customer obsessed leader will identify and capitalize on ways to leverage digital and customer experience to further create a differentiated positioning that places BJC at the top of the consideration set for new customers while deepening relationships with existing customers. They will be responsible for developing and implementing a comprehensive strategy for all digital marketing touch points with robust quantitative and qualitative analytics capabilities. Responsibilities Manages individual(s) including but not limited to: onboarding and hiring, training, workload management & performance evaluations, conducting professional development plans as needed. Ensures that the productivity and actions of that group meet/support the overall operational goals of the department as established by department leadership. Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals. Own, articulate, and execute BJC’s digital marketing strategy as it relates to all customer touch points, including websites, CRM, VoC, social media, and digital advertising. Collaborate closely with other functional areas operating those channels. Develop a deep analytical capability, including behavioral metrics and attitudinal insights from VoC to identify actionable customer insights to serve as the foundation for digital marketing strategy and product development. Identify and capitalize on methods to leverage digital to raise awareness, deepen relationships, and create a differentiated brand experience and positioning that positions BJC at the top of the consideration set. Lead the digital marketing function and establish a customer experience organization to deliver on business outcomes, from acquiring buy-in from senior executives down to execution in functional areas. Lead MarTech evaluation and implementation in support of BJC marketing goals, strategies, and initiatives. Define digital, within the context of the office of the CMCO, to differentiate digital marketing vs. digital or clinical product development. Identify new ways to leverage digital marketing to further business outcomes and customer experience. Performs Other Responsibilities as Assigned Minimum Requirements Bachelor's Degree 10+ years of experience 5-10 years of supervisor experience Preferred Qualifications Preferred Requirements 10+ years of supervisor experience Benefits Statement Note: not all benefits apply to all openings - Comprehensive medical, dental, life insurance, and disability plan options - Pension Plan*/403(b) Plan - 401(k) plan - Tuition Assistance - Health Care and Dependent Care Reimbursement Accounts - On-Site Fitness Center (depending on location) - Paid Time Off Program for vacation, holiday and sick time *Pension does not apply to Memorial Hospital, Memorial Hospital East, Alton Memorial or Parkland Health Center Legal Statement The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer