Overview PepsiCo is one of the world's most recognized and respected consumer brands. With over $65 billion in revenue and nearly 300,000 employees globally, we strive for excellence in everything we do. Our commitment to innovation, performance, and collaboration sets us apart. As a company, we are dedicated to fostering a diverse and inclusive environment where our employees can thrive both personally and professionally. Responsibilities Design and implement the annual OT Trade Marketing Calendar to achieve business and brand objectives Support the development and implementation the Way to Market of new product launches or relaunches and support Commercial Strategic plan through instore activation programs Brief advertising agencies for designing In store activation programs and lead the implementation Prepare monthly promo directions & ensure Mktg/Sales alignment Present trade marketing initiatives & promo effectiveness in monthly Sales Meetings Support the design & evaluation the Annual Value Calendar Close monitoring of competitor’s promo/pricing & in store activation Propose promo volume allocation Lead process of design & implementation of all instore visibility projects as well as tools & p.o.p material, support tailor made initiatives. Develop,secondary displays & rack placement per category per type of store Brief suppliers for designing sales tools ( Racks, p.o.p material) to support for in store activation programs , tailor made activities & new product launches Evaluate current & propose new innovative adding value Sales tools ( racks,p.o.p material, sales organiser etc.) Coordinate the purchase & distribution of Sales tools & p.o.p material to timely support Sales Dpt Support Revenue management strategy with promotional performance assessment Propose pack solutions to meet Shopper needs , address occasions and hit key price points Promo Post – evaluation ( effectiveness , profitability , NRR) to course correct PP stategy Allocate and control the annual OT Trade Marketing Budget Propose budget allocation per brand /initiative & maximize spending effectiveness Budget monitoring & reconciliation on a monthly basis Unlock cost efficiencies at instore promotions, PoP materials Qualifications High level of business acumen Strong grasp of general business environment Strong analytical & synthesis skills Commercial savvy Time & project Management P& L understanding Executive maturity Networking, collaborating & influencing Interacting with mid level management Developing and managing own agenda Well developed communication skills Results orientated Team player University degree MS office & Internet literate Language skills: Excellent level of English