Overview Rapiscan Systems is an industry leader in detection technology, providing cargo and vehicle inspection systems and services for ports, borders, military, high-threat facilities, and checkpoints to help customers combat terrorism, drug smuggling, illegal immigration, and trade fraud. We offer a broad array of scanning system configurations that leverage low-, medium-, and high-energy X-ray technology-or multiple X-ray technologies-to address each customer's unique security application requirements. Our commitment to excellence in imaging performance, innovative design, and uncompromising quality ensures our solutions consistently deliver best-in-class imaging, high reliability, and operator satisfaction, to help customers find threats and contraband with ease and confidence. We are looking for a Senior Director of Marketing to lead the marketing initiatives and drive the company's growth through effective marketing strategies. This individual will develop and implement successful marketing campaigns, manage a team, and collaborate cross-functionally to achieve business goals. Responsibilities Strategic Leadership Provide strategic direction and leadership for the marketing team, setting clear goals, objectives, and KPIs. Develop a deep understanding of the company's target audience, market trends, and competitive landscape to inform marketing strategies. Marketing Strategy and Planning Lead the development of comprehensive marketing plans that align with overall business objectives and sales targets. Identify new market opportunities, customer segments, and niches for expansion. Work closely with product teams to ensure marketing strategies are aligned with product launches and updates. Campaign Development and Execution Oversee the creation of integrated marketing campaigns across various channels, including digital, social, email, and events. Manage the execution of campaigns from concept to implementation, ensuring consistency and quality. Monitor campaign performance metrics and adjust strategies as needed to optimize results. Brand Management Develop and maintain a strong and cohesive brand identity across all touchpoints. Ensure messaging is consistent and resonates with the target audience. Monitor brand sentiment and adjust strategies to maintain a positive brand image. Cross-Functional Collaboration Collaborate with Sales, Product, and other departments to ensure marketing strategies are aligned and support overall business goals. Provide marketing insights to guide product development and sales strategies. Industry Expertise Stay up-to-date with industry trends, technologies, and best practices in marketing. Attend conferences, webinars, and industry events to gather insights and network with peers. Stakeholder Communication Regularly communicate marketing strategies, campaign updates, and results to executive leadership and key stakeholders. Present marketing initiatives and performance metrics in a clear and compelling manner. Uphold the company’s core values of Integrity, Innovation, Accountability, and Teamwork. Demonstrate behavior consistent with the company’s Code of Ethics and Conduct. It is the responsibility of every employee to report to their manager or a member of senior management any quality problems or defects in order for corrective action to be implemented and to avoid recurrence of the problem. Duties may be modified or assigned at any time to meet the needs of the business. Qualifications Bachelor's degree in Marketing, Business, or a related field required; Master's degree is a plus. Proven 10+ years of experience in marketing leadership roles with a focus on strategy development and team management. Demonstrated success in designing and executing marketing campaigns that have delivered measurable results. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent leadership and communication skills, with the ability to collaborate across departments and inspire a team. Proficiency in digital marketing, social media, SEO, SEM, and marketing automation tools. Strategic thinker with the ability to translate business goals into effective marketing strategies. Experience in the Security industry is preferred. Please review our benefits here: Life at OSI The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location and date of hire. Please note that the salary information shown above is a general guideline only. Salaries are based upon candidate experience and qualifications, as well as market and business considerations. NOTICE TO THIRD PARTY AGENCIES OSI Systems, Inc. and its subsidiaries (collectively “OSI”) does not accept unsolicited resumes from recruiters or employment agencies. If any person or entity, including a recruiter or agency, submits any information, including any resume or information regarding any potential candidate, without a signed agreement in place with OSI, OSI explicitly reserves the right to use such information, and pursue and/or hire such candidates, without any financial obligation to the person, recruiter or agency. Any unsolicited information or resumes, including those submitted directly to hiring managers, are considered and deemed to be the property of OSI. Equal Opportunity Employer - Disability and Veterans EEO is the Law Poster Link: https://www.eeoc.gov/sites/default/files/migrated_files/employers/eeoc_self_print_poster.pdf OSI Systems, Inc. has three operating divisions: (a) Security, providing security and inspection systems, turnkey security screening solutions and related services; (b) Healthcare, providing patient monitoring, diagnostic cardiology and anesthesia systems; and (c) Optoelectronics and Manufacturing, providing specialized electronic components and electronic manufacturing services for original equipment manufacturers with applications in the defense, aerospace, medical and industrial markets, among others.