The Role: Regional Customer Marketing Manager, EMEA Grade (relevant for internal applicants only): 10 Location: London, UK, Hybrid role- 2-3 days in office. S&P Global Commodity Insights S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/commodity-insights The Team: The EMEA Regional Customer Marketing team is responsible for planning and deploying comprehensive account based marketing plans to drive regional demand generation and growth through new business leads and existing customer accounts. We look to delight our customers and create an exceptional customer experience through marketing tactics including digital lead generation campaigns, free events and engaging in third party sponsorships. The team partner closely with each other and commercial sales and editorial to achieve our goals. The Role: As a Regional Customer Marketing Manager for the EMEA region, you will play a key role in developing and implementing compelling marketing plans using the full marketing mix to accelerate lead conversion and market share in existing customer base and net new accounts. You will be responsible for owning end to end marketing plans and budget, from prospect acquisition to engagement to conversion via tactical marketing mix including email, direct messaging, digital tools and events. You will collaborate closely with commercial partners to understand fully our customers and to refine programs according to their needs to achieve shared goals. Why work for S&P Global Commodity Insights: Our Benefits: We invest in our success as a company by investing in our people. At S&P Global, we're committed to comprehensive, competitive benefits for our people. We provide benefits to support the health and financial needs of our people while helping make their working life experience more rewarding. S&P Global offer a flexible working environment with our anchor/ flex working model, a well-being allowance up to £500 p/a*, unlimited holiday, wellbeing programs including online fitness sessions and more. (* Some benefits are subject to opt in.) Work within a culturally dynamic and close-knit team where everyone has a chance to shine while collaborating and learning from each other. Build own professional expert profile and reputation among peer and senior stakeholders to build collaborative relationships at multiple levels internally. Freedom to explore and test new tactics and strategies within multi-touch marketing mix Professional and personal development from specific trainings and workshops including marketing and event management platforms. Responsibilities: Develop and deploy strategic account-based marketing plans across multiple tactics including email, content syndication, display ads, free events and sponsorships and social media channels to achieve revenue targets. Partner and collaborate closely with sales managers to understand customer needs and deliver marketing plans that reflect the customer journey and buying cycle. Assess campaigns using data and analytics platforms to improve campaign effectiveness and use of digital techniques and processes. Use current digital tools including AI Assistants, Customer Data Platforms and CRM systems (Marketo) to drive better understanding of audience experience and segmentation and lead quality. Drive knowledge of campaigns; latest leads, target audiences, content advancements and customer interaction with commercial sales peers. Brief external agencies, including creative, digital, and media planning, to deliver campaign activity where necessary. Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences What We’re Looking For: Basic requirements: A positive, customer-centric attitude with passion and motivation to work collaboratively within a close regional marketing team. Passion for great customer experience and the drive to grow campaign- based marketing experience in a large, fast paced organization. Sales cycle and account-based marketing knowledge including demand creation and pipeline contribution/acceleration Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes Knowledge and experience using key business applications including Sharepoint, SalesForce, Marketo, and HTML Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets. Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimize day-to-day performance. Basic Qualifications: Minimum 7-10 years of experience implementing and managing marketing and demand generation campaigns . High competency in digital marketing and inbound campaigns. Experience in working with, as well as influencing and negotiating with various stakeholder groups. Strong, clear communications skills as well as the confidence to speak up to lead a discussion. Good interpersonal and negotiation skills are required with track record of driving measurable and meaningful business results. Preferred Qualifications: Deep background managing and incorporating digital tactics into marketing campaigns. Self-motivated with strong history of demonstrating initiative to job responsibilities and being proactive across all work. Run, maintain, and manage ongoing paid search campaigns across Marketing. Experience in a global and regional role, dealing with and managing multiple countries/regions. Data and results-driven with the ability to multi-task. Proficient in CRM/reporting tools such as Salesforce.com. S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy. Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person. LI-OL1 ----------------------------------------------------------- Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person.  US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. ----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning) Job ID: 294763 Posted On: 2023-11-11 Location: London, United Kingdom