Employment Brand & Recruitment Marketing Manager

«out the Team Our Human Resources team defies all conventional expectations and is a business-connected solutions provider. The work we do directly aligns with the company’s core areas of focus, and we ensure that associates and leaders are ready to support those strategic objectives. Our HR team is comprised of different departments, including Talent Acquisition, HR business partners, Learning & Development, Compensation & Benefits, and Shared Services. We enable meaningful careers for all and build our Associate Workplace Experience! About the Job ** Please note that this role will be based out of our Home Office in Phoenix, AZ. ** The Manager, Employment Brand & Recruitment Marketing is focused on creating and implementing omni-channel marketing initiatives for establishing PetSmart as an employer of choice. This person will lead recruitment strategies and accelerate talent attraction on an enterprise (PetSmart brand) and business unit level (including Phoenix Home Office, retail stores, salons, distribution centers, hotels, call center, and Canada Home Office). This unique role will be a blend of upholding and amplifying the employment brand, deep knowledge of staffing needs and industry insights by business unit, management of marketing spend, lead strategy and vendor execution of paid media strategies, and proactively analyze metrics for recruitment optimization. The ideal candidate will be the head of recruitment strategy for the enterprise, delivering successful initiatives to drive applicant traffic to support the growth of the enterprise along with individual business units. RECRUITMENT MARKETING Develop unique omni-channel marketing programs to drive candidate interest and application including for the enterprise and seven individual business units. Scale strategies to support staffing needs at an enterprise and business unit level utilizing localization efforts, geotargeting, and remarketing efforts Build and target candidate audiences and personas to deliver the advertising in the most strategic cost-effective way Own planning and financial responsibility of paid media; maintaining accountability for media performance KPIs Deliver on goals and have a deep understanding of ROI & KPIs for digital marketing channels to identify and report on business drivers, monitoring progress and reports on a weekly, monthly, and quarterly basis. EMPLOYMENT BRAND Gain insight and buy-in from the senior leadership team on brand positioning for ultimate talent attraction by business unit Define and develop the employment brand imagery and tone across all marketing content, with keen attention to design principles In partnership with the recruiting and belonging teams, build and implement strategic programs that ensure we’re extending our reach to diverse candidates Oversee the ad agency and the Associate Employment Brand Manager design of creative portfolio that brings our employer brand to life. Portfolio of content to include social media assets, web creative, digital ads, videos, printed collateral, in-store signage, postcards, and signage Manage our employment brand, reputation management, and employee engagement with review sites like Glassdoor, indeed and comparably Supervise the development of the employee advocacy & ambassador programs, supporting the Associate Manager with asset approval, ambassador selection, and leadership insight Oversee content creation across LinkedIn, Instagram, Facebook, Twitter, Glassdoor, Indeed, and the blog for safety, relevance, and engagement EXPERIENCE REQUIRED 7+ years of Retail/Recruitment strategy, product, or marketing experience 5+ years of people leadership experience 3+ years of experience working with creative teams, content managers, and marketers to bring brand promise to life 3+ years of experience with customer/candidate segmentation and persona development Highly credible leadership presence, combined with strong client relationship, communication, and influencing skills Ability to constructively share insights, and turn findings into ideas that represent significant opportunities for the business Ability to lead teams with a highly cross-functional composition thru exemplary influencing skills Ability to link strategy with financial and operating plans Deep understanding of digital marketing channels (search engine marketing, search engine optimization, digital display, & social media advertising) Thorough understanding of design principles across type, color, and layout Solid writing and copy-editing skills TECHNICAL SKILLS Google Analytics (required) Google AdWords (preferred) Content Management Systems (preferred) Social media management software such as Sprinklr or Hootsuite (required) Design programs including Adobe Photoshop, InDesign, and Canva (at least one required) Web/mobile user interface and interaction design experience (preferred) Advanced/Expert level in Excel and Powerpoint (required) Applicant Tracking Systems (required) About the Culture Our home office offers outstanding amenities in a fun and rewarding workplace including: Pet friendly environment, bring your pets to work! A work-life balance and family events such as movie nights, art events and holiday festivals “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers “Sit & Stay” Café serving fresh breakfast and lunch options Starbucks cart—productivity at its finest! “Lil’ Paws” learning center and onsite daycare facility Volunteer events with PetSmart Charities Learn more about
LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/ Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/ Explore PetSmart Benefits here: https://benefits.petsmart.com/