Êmpaign Management - Marketing Manager

<p>Sales &amp; Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:<br /> </p><ul><li><p>We innovate every day</p></li><li><p>We are inclusive by default</p></li><li><p>We deliver commercial impact with purpose</p></li><li><p>We tell stories that inspire</p></li></ul><p><br />PwC is looking for a campaign manager to join the Marketing team at manager level. <br /> </p><p>This newly formed team will sit in the Campaign Management skill set as part of the Marketing Capability.  This is a large multi-disciplinary team across all grades from senior manager through to executive. This team is the backbone of marketing delivery across the Growth Priorities, Line of Service, Regions and Industries focusing on the development and delivery of activity that aligns to the Sales and Marketing strategy.<br /> </p><p>This role ultimately reports  into the Head of Campaign Management.. <br /> </p><p>You will be responsible for delivering, tracking and measuring key integrated marketing campaigns, programmes and activity. <br /><br /> </p><p><b>Primary responsibilities include;</b><br /> </p><ul><li><p>Planning and delivery of a number of topical and strategic  marketing campaigns across the firm’s growth priorities and programmes through an integrated multi-channel approach</p></li><li><p>Work collaboratively across the Business Aligned and Marketing Capability teams (Content, Digital marketing and Brand) where applicable to deliver best-in-class integrated campaigns</p></li><li><p>Advising on the development of clear customer journeys to underpin campaign activation</p></li><li><p>Translating the creative vision of the business into campaigns </p></li><li><p>Monitoring and optimising campaign performance, using marketing automation where relevant</p></li><li><p>Developing strong expertise in all aspects of Marketing Cloud and implementing best practice.</p></li><li><p>Stakeholder management (in conjunction with the business aligned teams) across major campaigns</p></li><li><p>Reporting, data management and insights on campaign performance</p></li><li><p>Project managing innovative, market leading client campaigns across all of our platforms and channels</p></li><li><p>Ensuring that marketing and brand compliance policies and procedures are followed at all times</p></li><li><p>Exceptional budget management to ensure all investment is fully utilised</p></li><li><p>Briefing and management of agencies aligned to supporting the delivery of campaigns and wider marketing activity</p></li><li><p>Line management of Marketing executives as appropriate to project<br /><br /> </p></li></ul><p><b>Key capabilities the individual would need include:</b></p><ul><li><p>A passion for marketing and a curiosity to learn new things and challenge ways of working</p></li><li><p>A mind-set which demonstrates a comfort with testing, learning and optimising</p></li><li><p>Good understanding of how to bring creative ideas and the right channel mix together to reach a target audience</p></li><li><p>Proven experience of developing and delivering multi channel campaigns alongside experience of measuring and analysing data to build a picture of campaign performance and ROI </p></li><li><p>Clear communication skills </p></li><li><p>Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups</p></li><li><p>Commercially strong, offering insight into how to create lead generating B2B campaigns </p></li><li><p>Strong influencing skills to challenge the status quo</p></li><li><p>Experience of Marketing Automation systems would be very advantageous<br /><br /> </p></li></ul><p><b>The following skills are required for this role:<br /><br />Essential skills:</b></p><ul><li><p>Energetic, enthusiastic and innovative</p></li><li><p>Strong communication skills</p></li><li><p>Can handle multiple tasks and projects at once</p></li><li><p>Team player</p></li><li><p>Ability to create impact and speak credibly with senior stakeholders </p></li><li><p>Ability to operate and manage stakeholders at all levels effectively within a complex matrix environment</p></li><li><p>Strong understanding how to translate business objectives into successful marketing campaign</p></li><li><p>Experienced Project Manager on complex multifaceted projects </p></li><li><p>Strong understanding of end-to-end campaign delivery</p></li><li><p>Ability to bring new innovative marketing approaches to life and constantly evolve best practice</p></li><li><p>Paid media experience desired but not essential</p></li><li><p>CIM Qualification - desirable but not essential</p></li></ul><p><br /> </p><p><i>*This role can be based in a number of our regional offices</i></p><p></p><br /><p><strong>Not the role for you?</strong><br />Did you know PwC offer <a href="http://pwctrk.co.uk/tp/rj6_YRe1p-J.K" rel="no-follow">flexible contract</a> arrangements as well as <a href="http://pwctrk.co.uk/tp/rj6_uo6An.J.K" rel="no-follow">contingent work</a> (ie temporary or day rate contracting)?<br /><br /><strong>The skills we look for in future employees</strong><br />All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, &lsquo;The PwC Professional&rsquo; and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.</p>Learn more here: <a href="https://www.pwc.com/uk/careers/experienced/apply" rel="no-follow">www.pwc.com/uk/careers/experienced/apply</a><br /><br /><p><strong>The Deal</strong><br />We want all of our people to feel empowered to be the best that they can be, which is why we have &lsquo;The Deal&rsquo;.</p><p>Find out more about our firmwide Employee Value Proposition: <a href="https://www.pwc.co.uk/careers/about-us/the-new-deal.html" rel="no-follow">https://www.pwc.co.uk/careers/about-us/the-new-deal.html</a><br /><br /><strong>Diversity</strong><br />Valuing Difference. Driving Inclusion.</p><p>We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.</p><p><a href="https://www.pwc.com/uk/diversity" rel="no-follow">www.pwc.com/uk/diversity</a></p><img src="https://www.applytracking.com/tp/rj6-KgrOe.J-K" rel="no-follow" />