Senior Digital Fundraiser
Children's Charity, Central London
Salary - £33,000 - £38,000
Closing 3rd October


Charity People are delighted to be working in partnership with a large children's charity in Central London to recruit a Senior Digital Fundraiser. The charity has one of the largest and most sophisticated individual giving operations in the UK charitable sector, a reputation for excellence and they work to create a rewarding and unique supporter experience.

The Charity are looking for a Senior Digital Fundraiser to come in and drive digital fundraising across a variety of areas including the development and implementation of effective donor acquisition campaigns, including donor recruitment, lottery, gift-in-will and other individual giving fundraising propositions. You will manage and work to improve on the digital content of their owned channels including their website, online shop, and social channels. You will provide support in the planning and delivery of mass fundraising campaigns across a range of channels including Facebook, Paid Search, Display and other digital channels.

In addition to this, you will provide support to the direction and management of all agencies and suppliers for their Acquisition and Products activities, writing briefs, developing creative, and delivering evaluations of their activities.

We are looking for someone with the following skills and experience:

• Experience of delivering successful digital direct response campaigns, either in a previous marketing agency or other dedicated marketing position along with experience of success in a customer led environment such as fundraising, sales or marketing.
• Experience of working collaboratively with external suppliers (e.g., media agency, creative agency) or with an advertiser to deliver mass communications using digital channels.
• A good understanding of Paid Search, Paid Social (Facebook, Instagram), Display buying and planning terminology, tactics, and best practice.
• A good understanding of audience targeting and methods of segmentation in digital.
• A keen eye for creative best practice for digital content.
• Copywriting skills and design skills with Photoshop (or equivalent) desirable.
• Highly developed ability to verbally present information, including fundraising ideas, pitches, and project updates to a range of audiences in a clear, inspiring, and confident way to achieve desired outcomes.

Charity People are handling all applications for this role; interested applicants should send their CV in the first instance.


Charity People actively promotes equality, diversity and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We want to do this because we know greater diversity will lead to even greater results for the charities we work with..