Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity The Americas Media Category Director leads the strategy, governance, and commercial performance of all media procurement activities across the entire Americas region — including the U.S., Canada, Mexico, Central America, and South America. As the region’s two largest and most complex media markets, the U.S. and Mexico represent a disproportionate share of responsibility and strategic focus for this role. This leader is accountable for developing enterprise-aligned media sourcing strategies, elevating agency performance, optimizing investment transparency, driving innovation, and navigating the varied regulatory, cultural, and media-ecosystem realities across these markets. This role is based in Mexico City and requires extensive cross-regional leadership and partnership with Marketing, Global Media, Insights, Finance, Legal, and local business units. Your Impact Strategic Leadership Across the Americas • Build and execute a unified media procurement strategy across the U.S., Canada, Mexico, Central America, and South America, with a strong emphasis on U.S. and Mexico market dynamics. • Integrate regional differences in regulation, agency ecosystems, media consumption patterns, and economic conditions into strategic decision-making. • Drive transformation across media buying, including digital acceleration, performance transparency, data/tech partnerships, and advanced measurement frameworks. Enterprise Collaboration & Influence • Influence senior leaders across Global Media, Brand Marketing, Regional GMs, Finance, and Legal, ensuring media investment decisions reflect commercial priorities and market realities. • Serve as the Procurement lead for major agency partnerships and holding-company relationships across the Americas. • Represent the enterprise at industry events, media forums, and agency governance meetings across multiple countries. Governance, Compliance & Agency/Media Partner Management • Lead high-impact negotiations with media agencies, publishers, retail media networks, data partners, and TV networks. • Oversee governance and commercial frameworks for traditional and digital media buying, including TV upfronts, scatter negotiations, and local broadcaster contracts. • Ensure compliance with diverse regulatory environments, including U.S. data privacy laws and local market broadcast and media regulations. Talent & Organizational Leadership • Lead an Americas-wide team of media procurement professionals positioned across the region. • Build regional bench strength and succession planning with a focus on bilingual talent and cross-market expertise. • Foster a culture of operational excellence, curiosity, innovation, and performance accountability. Accountability & Regional Results • Manage significant regional media investment to deliver year-over-year productivity, ROI improvement, and transparency. • Partner with Finance and Global Media to report savings, ROI, and value-creation metrics across all markets. • Continuously evaluate and redesign media operating models to ensure best-in-class execution in the U.S. and Mexico while scaling across the broader Americas. Innovation, Digital Transformation & Analytics • Accelerate adoption of advanced media analytics, automation, programmatic transparency, and technology-enabled buying models in all markets. • Promote test-and-learn pilots and regional innovation tied to consumer behavior, digital maturity, and media landscape evolution. • Bring forward supplier-driven innovations reflecting both U.S. leadership and Mexico-specific opportunities. Qualifications Who Are We Looking For? • Bachelor’s degree required; MBA or advanced degree preferred. • 12+ years of Media, Marketing Procurement, or Media Agency leadership experience, with significant U.S. market experience REQUIRED. • Proven experience managing multi-market remits across the Americas (U.S., Mexico, and at least one other region such as Canada or South America). • Strong commercial and negotiation experience with media agencies, publishers, retail media networks, and ad-tech/data partners. • Direct, hands-on negotiation experience with major TV networks in Mexico, including annual investment cycles, rate card negotiations, and commercial performance frameworks. • Demonstrated ability to influence senior leaders and operate within highly matrixed global organizations. • Deep understanding of media ecosystems in both the U.S. and Mexico, with working knowledge of broader Latin American markets. • Fluency in English and Spanish is required. • Strong analytical, strategic thinking, and relationship-building skills. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.