Site Name: Jeddah Headquarters Business Park Posted Date: Apr 22 2024 As an Omnichannel Analytics & Insights Lead, you will be responsible for collating the relevant customer engagement data to measure OC effectiveness, ensuring data quality, integrity & accuracy. Business Steward & Insights Lead will support OC execution by creating a unified HCP view, developing OC campaign performance dashboards & processes, and supporting data-driven campaigns. He/she will analyze CX metrics, HCP feedback, campaign performance, content effectiveness, etc. to drive higher HCP satisfaction (NPS). This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Primary Duties & Responsibilities: Data-driven Customer Insights: Creates & manages a unified HCP view by consolidating and analyzing data from various sources to drive business decisions and improve customer engagement. Understands customer experience management and provides relevant insights in order to deliver a meaningful and consistent CX across all touchpoints. Applies knowledge of statistics, data modeling, data sciences and artificial intelligence to recognize patterns in customer behavior and make valuable discoveries that improve customer engagement. Conducts customer segmentation and performs continuous refinement on it. Generates insights on behavior/preferences/needs of target HCPs from HCP social listening data to recommend next best action and deliver enhanced customer experience (CX). Plan and execute customer understanding activities, including social listening / web crawling / online behavior of target customers. Own and execute digital market research / competitors understanding plans and activity calendar. Performance Tracking & Reporting: Leads OC analytics work including development of OC lead & lag metrics/KPIs, assessment of content, channel performance, analysis of customer behavior with streamlined reporting and tracking mechanism. Develops and executes short and long-term measurement plans for proposed campaigns tactics, partnering with other key stakeholders as needed. Measures the performance of OC campaigns across engagement channels and suggests ways to improve the campaign effectiveness / channel ROI. Develops data-driven dashboards with near real-time tracking to monitor the performance of various OC initiatives, leveraging BI tools. Analyzes CX metrics, HCP feedback, survey responses, and content effectiveness, and perform response modeling. Assists in development and implementation of data-driven marketing campaigns, analyzing results to optimize campaigns and drive additional revenue opportunities. Setups and designs A/B testing, performs scenario analysis and other deep dive analyses to address business questions related to OC execution and impact. Leverages knowledge of internal/external data sources to build a consolidated view on LOC’s (country) OC effectiveness basis CX metrics, HCP feedback, survey responses, and campaign performance. Stakeholder Management: Provides analytics inputs/insights to other stakeholders in the local country team to improve the OC campaigns & content effectiveness and channel selection/prioritization for enhanced customer experience. Project Management & Support: Partners with internal COEs to identify new approaches such as data science techniques and new data sources to power OC analytics and activation opportunities. Develops OC analytics related best-practices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team’s capabilities to cultivate a rapid iteration of content & campaign for enhanced CX. Drives integration of OC dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience. Lead the creation of appropriate project concept documents, including data selection criteria, aggregation requirements, measurement definitions and appropriate analyses based on business requirements. Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s Degree in Statistics, Marketing, or any other related discipline. 7+ years of directly related or relevant experience, preferably in analytics, business intelligence and data science. Experience in pharmaceutical or similar B2B industry is a plus. Preferred Qualifications: If you have the following characteristics, it would be a plus: Digital Marketing Certifications. Data Analytics Certifications. Project Management Certifications. Skills & Knowledge: Technical Skills: Cross-Channel Analytics. Campaign Analytics & Reporting. Marketing Analytics & Customer Insights. Dashboarding and Analysis. KPI Reporting & Monitoring. Market & Customer Intelligence. Predictive Modelling. Customer Experience Management. Behavioral Skills: Collaboration. Detail Oriented. Team Management. Decision Making. Stakeholder Management. Analytical and critical thinking. Behavioral Skills: MS Office suiteMS Office suite. Data Visualization tools like Tableau, Power BI. Programming Languages like R, Python. CRMs like Veeva, Salesforce. Data tools like Claravine. Database Activity Monitoring (DAM) tools. Marketing automation tools like SFMC, Pardot. Web Analytics tools like Google Analytics. OCAnalytics Closing Date: 22/04/2024 Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Contact information: You may apply for this position online by selecting the Apply now button. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.