Marketing Operations Specialist I, MSS Day to Day Responsibilities: Devise campaign framework (setup structure/hierarchy) across different marketing programs by activity type, tactics, and segments to align with global and regional governance Set up Campaign IDs in SFDC (manual creation and bulk upload) Generate tracking URLs for gated landing pages including source codes to evaluate campaign performance/effectiveness Perform campaign audits of picklists, hierarchy, maintain data feeds, handle upgrades, workflow, and integrations Create documentation, training materials and maintain the knowledge base for the broader team. You are/have: Minimum one year experience in Marketing Operations, Demand Generation, and/or Marketing Systems/Technology. Hands-on experience with SFDC CRM in the Marketing or Sales areas. Excellent communication skills - Strong oral and written communication skills. Thrives in a fast-paced and demanding environment. Comfortable learning and using new software tools. Solutions-oriented mindset. Experience working in a cross-functional environment. Critical thinker and analytical point of view. Good understanding of Martech Contribute to solution designs, testing plans and execution, as well as the training, troubleshooting, and project management aspects of addressing business and operational needs Develops and shares subject matter expertise, business knowledge or best practices Takes appropriate actions based on the needs of business and customer Builds relationships and collaborates across functions Comfortable sharing own Ideas and listening to a different point of view from others Question 1: Why will you enjoy this new opportunity? As a member of the Lead Operations team, you will collaborate with Campaign managers all over the world to help them launch programs that reach millions of people. You will have the opportunity to contribute to the campaign framework and campaign setup for our marketers. Our team's strength comes from our mutual support and our daily learning. In this role, you will continue to hone your CRM skills and become an expert in the campaign creation process. Question 2: Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing? The primary goal of this position is to assist marketers in establishing their marketing campaigns. You will be responsible for creating global campaigns on time and at scale using tools such as Workfront, Salesforce, and others. Master VMware's Marketing rules, guidelines, and standard operations within 30 days of hire. Using your previous platform experience, become an expert in the VMware Campaign Hierarchy setup process within Salesforce. Be a tinkerer: try out new ideas, dig into the results, and propose ways to improve campaign performance. Question 3: What type of work will I be doing? What assignments or requirements* will I be performing on a regular basis? Create a campaign framework (setup structure/hierarchy) by activity type, technique, and segment to be in line with global and regional governance Create Campaign IDs in SFDC (manually and in bulk) Generate tracking URLs for gated landing pages, including source codes, to evaluate campaign performance/effectiveness Create tracking URLs for gated landing pages with source codes to assess campaign success and efficacy. Perform campaign audits of picklists, hierarchy, maintain data feeds, handle upgrades, workflow, and integrations. Question 4: Who is the hiring manager*? What is your background and management style? What is the structure of the team/organization I will be working with? You will report to a Manager within the MSS MTOSS organization, which is in charge of delivering VMware's marketing campaign programs to stakeholders worldwide. He will be able to assist you in navigating the VMware landscape, coaching and supporting your career objectives, and providing clear direction to ensure your success. His goal as your manager is to be your coach - we hire people who are driven and focused and trust them to do the role we're hiring for, clearing the path of obstacles along the way, but we know you'll be the expert in your own space. You will collaborate with 6 other team members in Bangalore on Lead and Campaign Management, Reporting, and Work Management. The team is made up of exceptional multi-talented professionals who strive to go above and beyond the expected. Category : Marketing Subcategory: Digital Marketing Experience: Entry Level Full Time/ Part Time: Full Time Posted Date: 2023-01-30 VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com. Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. 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