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Marketing Manager


United Kingdom

United Kingdom || 1673 Days Ago


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United Kingdom

Category :Marketing
Country :United Kingdom
salary :£25,000 - £30,000,£30,000 - £35,000
publish date :2021-09-29
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Description


Please apply in writing by CV and covering letter outlining how your skills and experience match the needs of the role.

Applications must be emailed to [email protected] with your name and Marketing Manager in the subject line of the email.

We’re looking for a Marketing Manager who is a creative individual who thinks in terms of engagement and online conversations as a way to extend Waddesdon’s reach nationally and globally, experienced using traditional as well as digital marketing tools. A key aspect of this role is matching messages, channels and tone of voice to the needs of different audience segments – art enthusiasts, family visitors, corporate and academic audiences – and devising improvements to data capture, analysis and relationship building

What it's like to work here                        

Waddesdon is an historic house and garden open to the public. Created by Baron Ferdinand de Rothschild from 1874; it is home to the Rothschild Collection.

Waddesdon’s collections are exceptionally rich in fine and decorative arts of the 18th century assembled by three generations of the Rothschild family. Since 1957 the Manor has been owned by the National Trust and today it is managed by a charitable trust, the Rothschild Foundation, under the chairmanship of Lord Rothschild.

We welcome around 350,000 visitors to the property and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events business, shop, restaurants and sixteen-bedroom hotel help support opening the Manor to the public, our education programme and the care of the buildings, collections and gardens

What you'll be doing                   

This role offers a rare mix of elements – to work with this popular visitor destination in an exceptional location with a fascinating mix of heritage, art, events, family programme and even an aviary of endangered birds. It offers a chance to create campaigns to reach a range of audiences from regular local residents to staycationers and inbound tourists. It is a role with enormous potential and tremendo­us variety supporting a house and garden with an exceptional collection of art, architecture and archive materials, and promoting a programme of events and festivals including Chilli Fest, an Artisan Food Market and Waddesdon’s Christmas festival with light art trail, illuminations and a Christmas market.

The Marketing Manager will have substantial experience in a similar role ideally within a cultural organisation or visitor attraction, with a sound knowledge of marketing using the full range of channels. An excellent communicator combining marketing drive, campaign creativity and thorough delivery, the Marketing Manager is part of the team supporting Waddesdon’s ambitions for growing its audiences and generating income to reinvest in the care of the collections and gardens. The Marketing Manager has an understanding of the interplay between traditional and digital marketing as well as a confident and competent ability to use social media effectively as a marketing tool.

The Marketing Manager is a creative thinker, an excellent relationship-builder and communicator combining audience awareness, marketing drive, campaign creativity and thoroughness in implementation.

Superb written English, an eye for detail, first rate planning and an ability to work to deadlines are essential qualities.

Who we're looking for                 

Please apply in writing by CV and covering letter outlining how your skills and experience match the needs of the role.

Applications must be emailed to [email protected] with your name and Marketing Manager in the subject line of the email.

We’re looking for someone who has:

  • Extensive experience of devising and implementing successful integrated marketing campaigns in the cultural heritage or tourism sector
  • Proven experience of managing budgets, achieving targets and reporting outcomes
  • Experience with PPC advertising including paid social and Google Ads campaigns
  • Excellent prioritisation and time management skills coupled with the ability to work under pressure and to tight deadlines
  • Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels. Excellent interpersonal skills and evidence of ability to influence decision-making
  • Experience of CMS web editing and digital image handling
  • Demonstrate flawless attention to detail
  • Excellent written and verbal communication skills, IT, social media and office skills

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