Site Name: Mexico City Torre Mitikah Posted Date: Nov 10 2023 Your Responsibilities: This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are Responsible for designing & planning the campaign user journeys. Act as the primary point of contact for the brand teams in ensuring that the campaign user journeys are well-orchestrated across all available channels/touchpoints. Track the HCP (Health Care Professionals) engagement and generate relevant insights to continuously improve / refine campaign user journeys for maximum impact and enhanced customer experience (CX) and will be the owner of providing the connected journey experience at a LOC (country level) for an HCP. Designs well-orchestrated campaign user journeys with the right touchpoints, frequency & sequencing, leveraging HCP 360 and behavior-based personas. Designs holistic, Omnichannel (OC) customer experience delivery ecosystem with maximized reach & impact. Develops a connected plan for execution of campaign user journeys across different channels (e.g., emails, IM, portal, apps, webinars, social media etc.) Liaises with campaign execution teams (using platforms such as SFMC) to support execution of OC campaigns & dynamic campaign user journeys and deliver connected, personalized, and 1:1 customer experience based on HCP needs & preferences. Supports in developing the detailed customer experience roadmap with prioritization rules and guidelines for improving the customer experience. Liaises with BUDs (at an above brand level) to ensure HCPs are receiving the best GSK experience. Provides inputs for enhancing CX by analyzing business objectives and customer needs as well as developing, communicating, and implementing business strategies and practices. Ensures that any digital and F2F interaction is consistent, using technology and digital solutions; establishes a closed loop feedback strategy to create a meaningful engagement. Working closely with the OC Analytics team to track performance of campaign user journeys and provides suggestions to respective brand teams on how to continually optimize the campaign user journeys for enhanced CX. Analyses customer feedback / insights to act as the voice of the customer to inform brand strategy, ensuring the tactical plan successfully addresses CX challenges and opportunities. Transforms tasks into intuitive, accessible, and easy-to-use designs through the entire experience lifecycle. Supports multiple projects to ensure appropriate campaign user journeys are available and well-orchestrated for campaigns execution. Partners with or/and manages Agencies/Vendors as needed. Why you? Basic Qualifications: We are looking for professionals with these characteristics to achieve our goals: Bachelor’s Degree in Sales, Marketing, or any other related discipline. 3+ years of recommended total experience, including 2+ years of relevant experience, costumer experience, digital projects, preferably in customer journey. Project Management experience. Design, digital marketing, omnichannel engagement, or customer experience. Preferred Qualifications: However, if you have the following, it would be a plus: MBA Digital Marketing Certifications. Data Analytics Certifications. Project Management Certification. Agile or Scrum Certification. If you feel this is your next career move, please apply up to November 19, 2023. Why GSK? GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Why Us? GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. 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