REPORTS TO : RSM - Bakeries Sales - KEY PURPOSE Responsible for achieving Secondary and primary targets of the territory assigned in the most cost-effective manner – through efficiently driving Key Performance Indicators and Relationship Management with Key Customers (Bakeries & HORECA) and retaining the Top Customers and optimal deployment and utilization of manpower. KEY RESPONSIBILITIES Handling a team comprising of Business Development Officers, Business Development executives and Senior Business Development Executives Achieve monthly, quarterly and annual business targets for his/her area. This will include value / volume objectives, distribution targets and be in line with sales policies, strategies. Call on prospective customers. The frequency / duration of the call to be in line with the agreed work state and consistent with a cost effective journey plan. Prepare a monthly plan for specified customers to achieve volume targets by product group. To extend B & FS product distribution and usage in all potential customers and increase volume sales. Further, to control, evaluate and increase sales from these accounts. Ensure that all receivables are accordance with Company’s credit policy. Use available computer systems have an accurate understanding of the importance of major territory outlets by product group and their overall importance to territory target achievement. Further to organize and maintain an effective admin system which includes Customer Record cards, Daily call reports, expenses, work plan and to meet required deadline for completion. Develop knowledge of all facets of B&FS market, including new selling/ application techniques, consumer needs and customer business issues. In line with the plan, arrange and implement demonstrations / exhibitions to further capitalize on the opportunities for the B&FS business. Motivate distributor / sales team to actively support and sell B&FS products. Ensure agreed promotions are fully implemented and leveraged.