The Head of Marketing and Communications is responsible for developing and delivering communications and marketing strategies relating to the various strands of the organisation. Leading a function with the two Digital Communications Officers to develop and deliver messaging and creative content, using multiple channels, which engages and mobilises the various audiences.

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES

• Act as the strategic lead for all marketing and advertising campaigns and activities in line with the charity’s five-year plan
• Develop and execute an insight-driven marketing and communications strategy and plan, including evaluation
• Tailor messaging and develop marketing campaigns and activity to a range of stakeholders
• Further develop Making The Leap’s propositions and provide marketing direction across the organisation to support the various key areas of work
• Ensure consistent communication of the organisation’s mission and values across all channels and ensure that its integrity is maintained and promoted at all times
• Oversee the nature and tone of content, and adherence to branding, across the organisation’s digital channels
• Set direction for and manage a small communications and marketing team, ensuring quality and timely output
• Provide a new structure and framework in terms of branding and marketing from which the Comms team can develop marketing activity to support the organisation’s activities
• Identify and effectively utilise a range of channels to deliver successful results, and monitor and measure the effectiveness of all marketing/communications activity
• Compose narrative aimed at businesses and organisations playing their part in the advancement of social mobility
• Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency in own team
• Act as spokesperson and ambassador for the organisation
• Comply with the organisation’s financial policies and practices as applicable
• Undertake other duties as may be reasonably requested of the post

PERSON SPECIFICATION

Experience of:

• At least five years’ experience of marketing/communications
• A track record of leading a high performing and impactful team
• Successfully developing, implementing and monitoring marketing & communications strategies
• Designing & implementing successful marketing campaigns
• Developing relationships and engagement with senior level stakeholders
• Working with journalists and external in-house comms teams to disseminate messaging
• Successfully working with websites and across social media channels

Skills and knowledge:

• An interest and understanding of social mobility, charity and race equity
• An ability to understand, construct and maintain consistent messaging for the organisation’s brands
• Excellent verbal and written communicator; able to synthesise wide-ranging ideas and recommendations
• Lead and manage a team to deliver across their full remit and build knowledge in key areas
• Able to create a culture of accountability, collaboration and empowerment
• Excellent organisation and project management skills

Personal attributes:

• Willingness to join the organisation’s shared soul
• Passionate about enabling social change and supporting young people to achieve the best from life
• A purpose-driven mindset and commitment to an ethical approach
• Proactive, self-starter with the energy and drive to identify and deliver areas for change
• Professional, approachable and compassionate
• A flexible attitude with a curious mindset and ability to keep learning

Please apply by e-mail with your CV and a covering letter explaining why you are interested in this position and why you want to work for Making The Leap. The covering letter is your opportunity to talk yourself into an interview: please use it.