Digital Marketing Manager - £40,000 - £45,000 - London

From start-up to scale-up, this high growth proptech is going from strength to strength, and you can be part of it's journey.

As Digital Marketing Manager, you'll seek to drive lead generation across everything you do. You'll report to the CMO (until a new Head of Marketing and Comms joins the team next year), developing and overseeing email marketing campaigns as well as their online presence across websites and paid advertising (paid search & social), helping to build out their digital acquisition strategy.

You'll be at the forefront of helping to get the message out there and grow the brand across digital channel. Key responsibilities include:

- Lead on developing and delivering digital marketing plans to grow brand awareness, drive traffic to the website and generate a strong steady stream of sales leads.
- Develop all digital marketing plans including email marketing, SEO, online advertising campaigns to optimise lead generation
- Work with the wider marketing team to develop effective email campaigns (Marketing emails, onboarding emails for demos, feature announcements, new content such as webinars, opt-ins/downloads, surveys, check-ins)
- Track leads' digital activity across every touch point. Analyse marketing data to identify opportunities to optimise performance, identify critical conversion points, minimise drop off points and share insights with the team
- Work with the developer team to keep improving the design, traffic and content of the website

- You will have a strong understanding of B2B digital acquisition in a B2B environment
- You are a data-driven marketer who never forgets the 'people' element. You know how to understand and analyse marketing data, and then use it to identify opportunities
- You have past experience delivering engaging and successful email marketing campaigns
- You have excellent knowledge of using HubSpot to optimise marketing activity and are willing to take a team lead on making sure all data is flowing to the right places and campaign activity is being tracked. This is essential to the role.
- You have a strong sense of ownership around your role, are a self starter and thrive working in a fast-paced environment where priorities shift

Apply now!

Digital Marketing Manager - £40,000 - £45,000 - London

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