Shopper Strategy Lead

Auto req ID: 277363BR Job Description Lead the development and implementation of the Shopper Marketing Plan, including the development of POS material. Source multi market best practice for SSA, customize and implement. Work with the Insights function to develop the research agenda, strengthening shopper insights capability across all channel and major customers. Develop customer centric selling priority calendar of initiatives to deliver AOP, with specific focus on category development. Work with Insights team to deliver compelling category ad shopper strategies, enabling a ‘step change’ in engagement with key customers – across all channels Create category vision and translate into customer/channel strategy Give direction on price pack architecture (with revenue management) and promotional levers to national accounts team to enable ROI, achievement of AOP and category growth Participate in shopper research projects. Analyze data with insights and transfer into customer opportunities Develop Traditional Trade Shopper and Category strategy Analyze and synthesize data to create compelling category and shopper strategies for key customer Define category opportunities and tactics to win with key customers and grow category and customer profitability Evaluate progress on campaigns, recommend course correct Lead account plan formulation process, with Functional leads. Manage process from insights to opportunity identification and development of tactics. Comprehensive understanding of the customer landscape Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities. Lead the development of customer and channel specific category plans in order to optimize both category growth for major customers. Understanding of competitor and other categories to leverage best practice within the market place Engage with senior customer stakeholders in the delivery of category and shopper plan Ensure insights led / shopper centric thinking in all customer, category and commercial initiatives Identify growth opportunities in line with customer strategy and category vision Collaborate with commercialization team and customize per market for Innovation. Qualifications/Requirements Key Skills/ Experience Required Grade 12 minimum with Tertiary Education in related business field Minimum 6-8 yrs FMCG sales/marketing/ Category development Experience working across African countries Strong bias towards data driven decisions Effective written and oral communication skills Effective interpersonal skills Team Leadership Alignment Customer Driven Drive for results Analytical thinking Relocation Eligible: Not Applicable Job Type: Regular