Digital Marketing Manager

Site Name: Finance Center Building Posted Date: Jul 1 2022 Are you looking for a Digital Marketing role that allows you to enhance marketing strategy and shape creative solutions? If so, this Digital Marketing Manager role could be an excellent opportunity to consider. As a Digital Marketing Manager, you will lead digital acceleration across key brands and key channels. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Deliver digital commerce sales target and KPIs (Conversion target) Manage digital commerce performance media strategy, planning and optimization. Oversee digital marketing agenda, corporate & cross-brand digital/social efforts, digital campaigns and social media platforms by collaborating with brand managers. Partnering with Brand Team, Performance Marketing Agency and eCommerce Manager on Content Strategy Identify, track, measure and review digital KPIs regularly across priority brands and channels Understand digital trend, technologies, platform, customer and shopper insights to set growth priorities. Propose, lead and develop digital & social innovative projects to drive performance marketing conversion and achieve brand growth strategy. Work with media agency to recommend media optimization, including OTV, SEM and Social to achieve better media effectiveness & efficiency and increase ROAS. Build capability within the organization and improve digital capability scores Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree Minimum 3 years of experience in brand or trade marketing Preferred Qualifications: If you have the following characteristics, it would be a plus: In-depth knowledge of digital platforms (Google, Facebook, Instagram, EC platform, etc), website analytics and digital media planning, evaluation and optimization. Solid digital brand management and marketing management experience from FMCG, including ATL, BTL, and NPD launch experience. Strong communication and presentation skills with a good command of English Strong analytical think and financial acumen. Strong problem-solving skills Maintain an effective working relationship with others Why GSK Consumer Healthcare? Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special! Diversity, Equity and Inclusion In GSK Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. *LI-GSK Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.