Trade Marketing Manager

Site Name: China - Shanghai - HuangPu District - The Headquarters Building Posted Date: Jun 29 2022 Why Consumer Healthcare? Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. Key Accountabilities/Responsibilities 工作职责: Identify and analyze category market environment / business opportunity / sales review Fully responsible for Caltrate OTC products （core business）. Responsible to idenfy and build shopper insight into the channel strategies. Ensure brand channel strategies and trade marketing plans and activities are well aligned with marketing strategies and shopper insights. Ensure brand strategy adaptation and shopper program plan / execution for market access for key products. Develop shopper program and activations to achieve brand building and sales driving purpose. Prepare annual OP plans, define sales target and budget setting, to deliver Caltrate top line and bottom line expectations. Ensure that promotional funds and resources are managed effectively, controlled within budgets and appropriate tracking measures are in place for major expenditures, including GTN and promotional funding. Fully responsible for conducting trade marketing plan and ensure good integration with both sales and marketing team, maximizing synergy across channels and brands. Run routine meetings with marketing and sales team to ensure and improve TMK campaign effectiveness. Define strategy for innovation launch, including distribution, merchandising, pricing guideline and promotional plan to ensure the innovation launch success. Work with NRM team to identify NRM opportunities. Qualifications / Requirements (Education / Experience / Competencies) 申请资格 / 职位要求(教育背景 / 工作经验 / 知识与技能)： University or above major in Marketing/Management/Business Administration or related fields( health care marketing related degree are preferred) 5 years+ working experience in MNC, Top 500 or health care company in related marketing fields are preferred Strong trade marketing knowledge in WELLNESS and /or Consumer Health for category trade marketing planning and tracking Frontline customer management knowledge to gain customer insight Strong commercial sense, good analytical and presentation skills Strategic planning and strong analytic skill Innovative thinking Practiced MS office application 熟练应用MS办公软件 Fluent in oral and written English 英语口语及书写流利 Diversity, Equity and Inclusion In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. 致候选人的重要提示： GSK招聘团队只会使用 @gsk.com 后缀的邮箱与您联系。若您收到任何声称来自GSK邀请您面试或请您提供任何个人信息的邮件，我们建议您留意发件人的邮箱地址，并谨慎回复。若您不确定您所收到的邮件是否来自GSK，请您通过[email protected]联系我们。