Senior Manager, Digital Advertising

AutoNation Headquarters Position Summary: The Sr. Manager, Digital Advertising is responsible for developing and executing Digital Advertising performance based initiatives related to Paid Search, Programmatic Media, and Paid Social including Agency Management on behalf of AutoNation vehicle sales and after-sales initiatives. The position will have regular and frequent interaction with senior leadership across AutoNation and must maintain alignment with broader business priorities. The role will have financial responsibility for the digital advertising channel for a broad portfolio of retail stores and products (e.g., new car sales, used car sales and service). Responsibilities: Develop and implementation successful integrated marketing strategies across digital advertising; Paid search/Paid social, Display/retargeting and website conversion optimization. Lead digital channels by leveraging data on hand to drive conversion and acquisition while enhancing the Customer / Prospect Journey and to drive consumers further down funnel to aid in conversion Drive consistent, relevant traffic and leads from all digital advertising channels and conduct ROI analyses Optimize the marketing mix based on performance metrics identified during testing and create plans to scale strategies where it makes sense. Establish and maintain relationships with key partners in digital advertising space - manage outreach to add partners and optimize through testing. Guide the development of digital marketing plans across a variety of channels ensuring a consistent customer experience. Oversee pixel/tag management and implementation across AutoNation’s 500+ websites as well as mapping of 1st party data for media usage and audience segmentation. Partner with other marketing leaders and regional field leaders to gather information to understand the priorities and needs of the business and ensure alignment with dealer priorities, as well as the AutoNation enterprise strategy. Actively measure performance of all marketing campaigns and work closely with the Analytics team to develop the digital narrative and communicate results to the broader team. Maintain close partnership with user experience team on the management and evolution of digital branding elements that are incorporated across all digital properties. Create and present a digital advertising roadmap outlining the key partners, spend, and expected performance required to achieve company performance goals. Provide cross-functional guidance and/or education to other marketing and field associates to ensure that the department’s requirements are communicated and incorporated into solutions. Serves as the digital marketing subject matter expert. Regularly maintain and track budget forecasts to inform key business leaders of the team’s progress on achieving established goals and priorities. Qualifications: Bachelor’s Degree in Marketing or related field of study or any equivalent combination of relevant background, skills, and experience. Minimum 7+ years Marketing with 3+ years managing/developing a digital team. Demonstrated leadership and hands-on experience as well as proven background in developing and implementing targeted digital strategies that have met or exceeded objectives. Knowledge of advanced excel functions with the ability to manage large datasets. Prior experience in an automotive or retail environment preferred. Excellent communication skills with the ability to engage and influence all levels of organizational leadership. Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities through completion with minimal supervision. Company Overview As America’s largest and most recognized automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits and a culture that believes in investing in our Associates’ professional futures. With over 315 locations from coast to coast, AutoNation has an opportunity for you. We’ve sold over 13 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering a peerless Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $25 million dollars to drive out cancer, create awareness, and support critical research. Benefits Click here to learn more about our Benefits. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you. AutoNation is an equal opportunity employer and a drug-free workplace.