Expert Digital Manager

Munkavégzés helye: UK - Surrey - Weybridge Kihirdetett időpont: Jun 24 2022 Expert Digital Manager Why Consumer Healthcare? Right now, we’re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We’re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year – over a billion and a half of them – and it goes beyond products. It’s about truly helping people manage their health proactively in different ways as consumer needs evolve. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. The Expert Digital Manager will be critical to the success of Expert within the Business Unit (BU) to maximize the value of its expert sales & marketing initiatives for the OTC & OH brands in Northern Europe, to increase recommendations and reach of Experts. The role will be leading expert digital strategy and guiding the execution across the Northern Europe BU, as part of the broader expert strategy among the identified Expert audiences, with the GSK Health Partner (GHP) expert web platform being at the heart of the digital expert strategy. The role will manage the GHP in the Northern Europe BU, including content strategy, strategy for database capture and expansion, activation planning, and analytics, whilst local teams will own the local activation and execution. The role will work with markets to define the digital expert roadmap and investments, based on the go to market model. The role will work closely with the expert team, media and digital teams in the BU and the markets, to identify and execute the right digital points to influence Expert audiences. The role will closely work with the global Expert Marketing team to deliver the digital and data agenda across the Expert universe in the BU. The role will collect, identify and share best practices to enable markets within Northern Europe to amplify measures successfully for adoption of the GHP. This role will report into the Expert Lead on BU level, partnering with the 5 market clusters across Northern Europe and supporting them to ensure the GHP and its activation are incorporated into the planning process to enable them driving a full end to end plan. Key Responsibilities - Localize the global expert digital strategy in the Northern Europe BU, with focus on leading delivery of the GHP. Rollout and activate the GHP across the Northern Europe BU across priority expert audiences. Deploy global content strategy for the GHP for priority expert audiences, ensure the optimization and maintenance of the GHP. Plan management and expansion of the customer base, drive the 1P data strategy – Acquire, Consent, Segment, for 100% of our core Expert audiences. Manage the data capture of the GHP to learn from healthcare professionals interaction and develop suitable E-CRM programs, in line with GSK process and global expert strategy. Work with accelerator team through plans on how best to leverage first party data from GSK tech stack to build affinity audiences and utilize other first party database. Work alongside media team to activate across priority media digital channels against global investment guidelines and media sufficiency framework, and with audience activation manager to define expert media target audiences, and champion the implementation of expert media digital plans in markets Deliver BU performance metrics for the GHP including target setting, tracking, and reporting, supported with clear lead measures to evaluate activation and identify best practice. Own the understanding of expert digital media performance. Track performance and KPIs of the GHP, campaign performance and site metrics Scale best practices and share insights and learning with the expert team, brand teams and global. Ensure the GHP is keyed into other GSK processes – such as local sample forecast and fulfilment, adverse events reporting and consumer response. Provide full support of the annual brand commercial planning process, including the resource levels and channel activation plans required for the GHP in Northern Europe. Collaborate with local expert teams, BU media and digital acceleration teams, global category expert digital team, and media agency on all of the above. Lead the digital governance process for the GHP activation. Work with BU capability manager to develop expert digital marketing capability across the BU Being super user of relevant GSK reporting / data systems, understanding the uses for each system and ensuring both are functioning correctly for continued customer experience Ensure key activities are compliant and in line with global monitoring team processes. Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. Why you? Qualifications & Skills: University Degree with marketing experience essential. Digital and Data driven experience a must. Experience in digital marketing activation and communication, including understanding of the digital landscape, understanding of the power of data in driving value propositions, building and tracking the performance of digital plans, understanding the power and potential of effective 1P data relationships Experience in marketing or commercial engagement with experts / healthcare professionals (preferred) Data analysis and reporting Driving performance – KPI setting, tracking and course correcting where needed Strong project management & influencing skills Identify growth opportunities, bringing together local knowledge with global strategy to support the strategic development of the Winning in Market model Ability to deliver through team/others – to influence and mobilize teams and resources behind common goals and deliver on them, bring stakeholders on the journey, share clear and compelling strategy, and create engagement, alignment and followership within teams Emotional intelligence, agility, and experience of multiple, distinctly different cultures High level of learning agility and change agility Ability to lead through ambiguity within a complex matrix environment Grow the capabilities of BU Expert – through ‘on the job’ coaching, and facilitating learning from others. 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