Marketing Manager - PLNA Chilled Portfolio

Auto req ID: 276759BR Job Description Lead Commercial Marketing agenda for Pure Leaf and Tazo on both core and breakthrough chilled innovations and Tazo ambient while ensuring all selling materials (sell decks, sell sheets, kits, assets, samples, etc.) assume launch readiness Lead ongoing relationship with PLNA/Tropicana Brands Group sales team, as well as partner with DX & N/O teams to develop ASP plans and ensure successful implementation Provide support for/input into the annual operating and JBP planning process and serve as conduit for translating Pure Leaf and Tazo brands agenda into channel and customer specific priorities, tools and plans Support customized creative development for Pure Leaf chilled tea activations while collaborating with the brand team members to understand their core propositions/consumers and marketing plans so we maintain one brand/one voice across the brand portfolio. Evaluate and prioritize A&M financial resources to strategically support key customers and innovation development. Oversee periodic score-carding of emerging brands performance for brand PBR’s; leverage reporting, category expertise, strategic analysis and insights to identify opportunities Develop productive and supportive working relationships with cross functional counterparts on PLP as well as the Tropicana Brads Group Job Description Pepsi Lipton North America (PLNA) is part of a global joint venture (JV) between PepsiCo and Unilever to develop, market, and distribute ready-to-drink iced tea products. The PLNA North American brand portfolio represents approximately 35% of the Ready to Drink (RTD) tea category. The PLNA JV is a full cross-functional team that reports to a general manager, operates like a ‘company within a company’ and provides exposure to the global business and Unilever processes and tools. Tropicana Brands Group and PLNA’s emerging brands business, are currently comprised of Pure Leaf chilled tea and Tazo tea Qualifications/Requirements Bachelor’s degree required; MBA preferred Minimum Qualification: A minimum of 6 years prior Marketing (if undergrad degree only) OR 3 year of prior Marketing experience (if Advanced Degree). Candidates must be self-starters and cross-functional team players who demonstrate significant ownership of deliverables and can work effectively with a variety of different functional stakeholders. Preferred: Proven experience in Innovation and/or Commercial roles (strong working knowledge of innovation stage gate process and account specific program development a plus). Track record of successful execution of innovation and/or marketing programs. Critical thinking and business acumen, balanced with detailed time and project management. Excellent presentation, “sell-in” and communication skills. Customer-oriented mindset to ensure innovations developed will succeed in a variety of different retail and foodservice formats. Able to demonstrate a nuanced understanding of different GTM systems that service the emerging channels ats. Able to demonstrate sharp understanding of consumer insights and use analytical thinking to turn insight into ideas and growth opportunities. Adept at working in a multi-location environment. Confident leader who has strategic influencing skills to drive teamwork and alignment with cross-functional stakeholders COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law. Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement