Marketing Technology Associate Manager – Global Media & Consumer Data

Auto req ID: 278692BR Job Description Does being part of the consumer data revolution excite you? Do you have a passion for technology & media and how they can influence behavior? If becoming a thought leader and the first mover in a space at the forefront of using technology to connect with consumers is your aspiration, you could be the perfect candidate to join the PepsiCo Global Media & Consumer Data Team. This dynamic team brings together the science of data and technology with media insights and activation. Within this data-driven team, you will play a vital role in defining PepsiCo's future vision of marketing, with a focus on technology, data & integration. You and your MarTech team will be responsible for driving PepsiCo's global MarTech initiatives and delivering on specific capabilities. You will work cross-functionally with marketing, IT, and data & analytics experts across the company to create a deliberate, coordinated, and interconnected approach to MarTech. You will also work with multiple external vendor partners to bring your vision to life. Because you will play a critical role in developing our MarTech strategy’s future, an innate curiosity and deep capacity for problem-solving are essential to being successful. An ideal candidate will have marketing/ad-tech experience in product/consulting/sales, at a digital/media agency, or will have played a similar client-side role. CPG/Retail experience is a plus. Key Requirements: • Well-aware of the ad-tech ecosystem (of different tech/platforms, data, general economics (fees, pricing models, etc.)) and have good industry relationships • Hands-on experience implementing MarTech solutions along with a well-informed view/opinion on where the industry is moving • Ability to operate effectively in matrix relationships across organizational and geographical boundaries and with multiple stakeholders • Strong interpersonal and communication skills with proven ability to turn the complex into the simple, to cut through and focus on what matters and convey key messages in a visual and compelling way with both non-technical and technical audiences • Strong collaborative and relationship-building work style Responsibilities: • You will be supporting the Global MarTech Sr. Manager and responsible for facilitating PepsiCo's global MarTech initiatives • You will also work with multiple external vendor and supplier partners to manage existing workstreams and evaluate new opportunities/products • You will own operational execution of MarTech programs • You will support the architecture and ongoing optimization of the overall stack of all marketing technology products used across sectors and regions • You will keep current on MarTech, AdTech, legal regulations, innovation and general technology trends and translate them into POVs (thought leadership) to inform direction for future strategies and plans • You will act as a trusted advisor and day-to-day contact to key stakeholders and proactively stay closely connected to them in the development and optimization of digital media • You will elevate the impact of MarTech by challenging the way we've done it in the past and delivering clear, thoughtful alternatives/recommendations • COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law Qualifications/Requirements • Bachelor's degree in a related field • 6-10 years of relevant experience in the space of MarTech/AdTech Preferred Requirements: • Experience with digital agency/vendor is desirable; consumer packaged goods experience a plus • In-depth expertise on the quickly evolving marketing technology landscape, with subject matter expertise in one or more of the following areas: AdTech solutions, Media Measurement, ECommerce, Publishing, Social Media marketing, Customer Data Platforms, Digital Marketing • Hands on keyboard experience with AdTech platforms – DSPs, SSPs, ad servers, tag management • Knowledge of programmatic, identity solutions, 2nd & 3rd party data, media landscape & consumer data matching