Senior Manager, Marketing Analytics

Overview At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, Partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! We are looking for a Sr. Manager, Marketing Analytics to help build, manage and expand its marketing analytics function, focused on business transformation, KPI dashboards and program performance. This role is at the core of the Marketing organization and is critical to the Global and Regional GTM teams in the SolarWinds business. Responsibilities Create and maintain dashboards, connecting multiple data sources for Marketing Attribution dashboard, that will ultimately guide the optimization of paid and non paid efforts, measure the effectiveness of campaigns, and influence of full funnel channels. Create dashboards to measure the prospect, channel and customer journey using datapoints from scoring, nurture streams, lead routing, automation and emails throughout the buyer’s journey. Supports marketers in learning to leverage the dashboards to support go to market meetings and carrying out continual cycles of analysis and improvement for marketing activity. Create both executive level reporting and narratives connected to data analysis, as well as individual program performance. Assist with and provide insights into database optimization, including list segmentation, data cleanliness and integrity within Marketing databases. Execute strategy for enablement of effective segmentation and profiling of ideal customer profile. Create and drive the of the Marketing Analytics roadmap, keep abreast of industry trends. Establish and implement best practices for system maintenance, configuration, development testing, data integrity, etc. Collaborate across the business with Revenue Operations, Analytics, BI and Data Science team for organizational governance. Create attribution models, creating the missing link across sales, marketing and product Lead a team of analysts, connecting strategies across individual areas of expertise Qualifications BA/BS in Business, Marketing, or related degree, MBA preferred 5+ years hands on B2B experience with marketing analytics tools Strong analytical background preferably in a B2B Software or SaaS organization Have experience in web marketing/customer journey field An advanced understanding of statistics and data analytics to use data for analytics, forecasting, calculations, and data for modeling Confident Adobe Analytics user Ability to create and implement new goals and events through Adobe Launch (etc.) Experience with other analytics tools is a plus (Google Analytics, Power BI and etc.) Dashboard-building and reporting Programming skills Have knowledge of Jira and Confluence Proficiency in Tableau and Salesforce reporting Have a builder mindset with an eye towards revenue growth