Senior Manager, National Marketing (B2B)

Overview At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. The opportunity: KPMG Canada is growing and is seeking a seasoned Senior Manager, National Innovation Marketing to lead the development, management and implementation of the marketing plan and programs for the Canadian Managing Partner (CMP) of Innovation at KPMG. Reporting to the Director of Innovation Marketing, this role works closely with Innovation leadership, marketing and communications teams and will collaborate with the broader National Marketing and Communications (NMC) team, geographic marketing teams and other key stakeholders to execute, integrate and amplify priorities of the Innovation group. This new role is an exciting opportunity to play a significant role in transforming KPMG’s brand in the Digital & Innovation space in the market by thinking and doing differently. This role is integrated into the National Innovation team, working shoulder to shoulder with leaders to develop and implement an internal and external marketing strategy to support the growth goals and priorities of the group. The Senior Manager will work to build KPMG’s brand in the Innovation space in Canada, as well as designing and executing integrated marketing campaigns to support business and revenue goals while actively managing expectations and balancing competing priorities and limited resources. This is a fast-paced and high-demand position and requires a seasoned and innovative marketing professional who will work collaboratively with key stakeholders to set and implement marketing strategy to realize the Innovation vision. The successful candidate is results-oriented and thrives in a fast-paced team environment while displaying exceptional interpersonal, collaboration and influencing skills.. The successful candidate understands the complexity of the innovation landscape and is a strategic and creative thinker with proven experience in analyzing and drawing insights from external research studies, campaign analytics and business data to optimize performance and implement innovative internal and external marketing and communications initiatives. What you will do Identify and monitor emerging trends and opportunities in the industry, and work with business leadership to build brand, relationships, and revenue in key markets. Strategic marketing planning, marketing program management and execution Develop and implement National marketing and campaign plans, collaborating closely with support teams and monitoring progress. Aligning national Innovation marketing activities with the firm’s business priorities. Enhance market profile and reputation Collaborate with colleagues to develop and implement an appropriate mix of activities that highlight KPMG’s expertise. Develop and implement thought leadership projects based on key industry issues where KPMG needs and/or wants to have an opinion that will help shape the development of the market. Provide marketing recommendations to support lead generation Marketing resource management and collaboration Collaborate with National and Geographic Marketing and Communications colleagues to align and execute on activities and priorities Access and leverage the wider National Marketing and Communications resources (e.g. Creative Services, Digital and Social Media, etc.) Develop ideas to progress the overall marketing program in order to foster a culture of continuous improvement and development. Support and develop best practice marketing and communications. Responsible for keeping up to date with new trends and thinking with focus on identifying growth opportunities to drive the marketing agenda and other activities Embrace and drive innovative marketing strategies and techniques, translating the latest service and propositions, into practical approaches Internal network collaboration Work closely and collaborate with functions, industries, geographies and global counterparts in the development of integrated plans. Connect and engage with both the Key Account and Business Development teams to maximize account-based marketing opportunities. What you bring to the role A marketing professional with 7 to 10 years’ experience, including 2 to 3 years of experience in a senior marketing role Diploma or undergraduate degree, preferably in a marketing related qualification Experience in the Innovation / Digital / Tech marketing space is an asset; knowledge and curiosity in this emerging space is required A proven aptitude for initiative and innovation. A strategic, creative thinker who fosters a culture of innovation and experimentation to create value. Demonstrable success in strategically guiding multi-channel marketing programs, with emphasis on digital and social, and analyzing success and providing recommendations leveraging metrics. Ability to simplify complex marketing matters to influence and negotiate with stakeholders and translate into client-relevant marketing strategies. Experience in leading a small team and working as a collaborative team member, especially in a virtual environment. Experience identifying key industry and client information (trends, issues, client-specific data, and strategic business opportunities) and present marketing perspective on what will be required to meet strategic goals. Digital-first strategic thinker with experience in content development, story-telling and digital media. Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Demonstrated ability to form collaborative working relationships with various stakeholders across multiple groups and levels. Significant experience in project budgeting and cost control, specifically with maximizing the return on marketing investment. Keys to your success: KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business. Providing you with the support you need to be at your best For more information about KPMG in Canada’s Benefits and well-being, click here. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.