Content Operations Lead

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. CONTENT OPERATIONS LEAD We seek a Content Operations Lead to join our Marketing & Communications Team in our Evanston, IL office. We’re a team of creatives, strategists and content experts who focus on executing high-impact initiatives and set the standard for delivering quality content. Reporting to the Head of Content Strategy & Operations, this critical role on the team helps manage and optimize the content life cycle across the Marketing & Communications team. This person will lead cross-functional collaboration with content strategists, portfolio marketers, designers, digital experts and more to continually enhance the efficiency and performance of our content workflows. They will collaborate with our analytics and demand-generation teams to answer questions about and share content performance results. They will run content audits, act as a superuser of our content tools and lead our KPI tracking and reporting. They will oversee the members of the Content Strategy & Operations team that support content operations, making sure that projects are assigned quickly and that they move through the production process on time while meeting our quality standards. The Content Operations Lead should be a strong copy editor with an eye for detail who loves coaching team members and freelancers to deliver the best possible work. The ideal candidate is data-driven, skilled at content analysis and experienced at managing the content production process. They should have a natural desire to continually improve and optimize both our processes and our content. This role also requires outstanding project management skills, the ability to quickly prioritize and a cool head under the pressure of deadlines. The Content Operations Lead must have proven experience working closely with a variety of individuals and teams to deliver content to the business, as well as experience managing others. This individual must be comfortable regularly presenting to everyone from senior leadership to business stakeholders and peers. Key responsibilities include: Lead our monthly content planning sessions with the members of the content strategy and portfolio marketing teams, shaping the agenda to feature reports on our content results and to highlight best practices in content strategy. Create monthly reports on our content results in collaboration with our data storyteller to share key insights at our planning sessions. Pull data from our Adobe Analytics reports and work with the Analytics team to adjust the report as needed. Own the content life cycle management for the Content Strategy & Operations team from the moment the requests for work come into our queue. Help team members assess and assign work, as well as make trade-offs and prioritization decisions. Collaborate to ensure quality and consistency across all content. Track and report on the work that comes in and that we complete each month, as well as our progress toward our quarterly KPIs. Become a superuser of our project management system, Workfront, guiding the team to use it effectively. Work with our team of orchestrators to optimize our workflows and SLAs within Workfront to best reflect how we complete projects with our stakeholders and the time required for each workflow step. Collaborate with your team members who are responsible for assigning and tracking work within our team, stepping in to pick up projects as needed. Review, copy edit and approve these content projects, making sure they support our brand voice, style, messaging and social media channel guidelines. Make updates in our content management system, Adobe Experience Manager, as you review, edit and approve web pages. Become an AEM superuser and help train new team members to use it. Continuously assess, refine and improve content strategy and operations processes and workflows across the team to increase efficiency and quality. Develop and document processes and standards in collaboration with the Head of Content Strategy & Operations and your team members. Work closely with the digital team to mine data to create insights that allow for intelligent, data-driven content strategy, creation and activation decisions. Share best practices for improved content types, quality, processes and activation channels with the content strategy and portfolio marketing teams. Bring the digital team and content strategy teams together while helping us adopt best practices in search engine optimization (SEO) and search engine marketing (SEM) initiatives. Conduct quality checks on our SEO work to make sure we’re following these standards consistently. Share keyword optimization and metadata management best practices with the Marketing & Communications team. Lead our biannual content audit process, working with your team members to identify, update or remove low-performing pages on our website. Manage special content projects with your colleagues. Examples include maintaining 300+ bios on ZS.com, enhancing key areas of our website and optimizing the email content in our evergreen nurture campaigns. Oversee the execution of our work with freelance vendors. Collaborate with your team members to onboard freelancers, assign them work, review their assignments, deliver feedback and share updates in our project management system. Manage invoicing with the Head of Content Strategy & Operations to keep within budget. Qualifications: A bachelor’s degree in journalism, English, library science, marketing or a related field; advanced degrees welcome Five to 10+ years of in-house corporate or agency experience in a B2B environment Experience managing small teams An emphasis on project management and cross-functional content production Experience using project management tools to track work. A background in Workfront is a strong plus. A PMP certification is ideal A focus on reporting content insights and results. Experience with Adobe Analytics is a strong plus. Strong copy editing skills are required, as is the ability to coach others at editing and a comfort level making updates in content management systems Expert knowledge of AP style and of using an in-house style guide Copywriting skills are a plus, as is experience working on a mix of thought leadership and promotional content. Demonstrated knowledge of or familiarity with writing for the pharma and healthcare industries, or for other complex industries such as financial services, is a strong plus Keen understanding of and a passion for the latest trends in content strategy and operations Knowledge of SEO best practices and how to apply them to digital content The ability to influence others and negotiate to arrive at the best solutions A collaborative mindset to creating content that blends the ability to work independently and with a team Ability to flex morning schedule, as needed, to collaborate with team members in India Minimal travel required (~5%) ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable. Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered. ZS offers a competitive compensation package with salary and bonus incentives, complete medical/dental/life insurance programs and retirement savings benefits. We are an Equal Opportunity Employer. NO AGENCY CALLS, PLEASE.