Power Systems Division Marketing Communications Manager

êton’s Marketing Commercial Operations is currently seeking a Power Systems Division Marketing Communications Manager to join our team.This position will be based in Beachwood, OH, Moon Township, PA, Waukesha, WI or a home office. Position Overview: The marketing communications manager will lead the strategy, development, execution and measurement of all marketing communications activities, both digital and traditional, for advanced utility-grade voltage transformation, regulation and grid automation solutions – including apparatus, devices and software – with an emphasis on the electric utility market. The successful candidate will work closely with the Brightlayer Utilities suite team on integrated marketing communications plans to support our Brightlayer digital foundation. Critical to the success of this position is the ability to build productive and professional relationships with product and segment marketing; sales; other marketing communications professionals and creative agencies to achieve objectives. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. In this function you will: Provides strategic leadership to create results-oriented, integrated marketing campaigns that drive awareness, preference and demand aligned with growth programs Creates value-driven messaging, content marketing strategies and measurable outreach programs that resonate with key target audiences at all stages of the sales funnel Determines the most effective mix of customer-facing events, public and media relations, thought leadership initiatives, social media, digital tools, lead generation and lead nurturing activities Manages the product launch process and continues to promote those products as part of a larger offering through audience-focused content and campaigns Expertly utilizes the marketing technology (martech) stack for project management, execution and measurement Uses analytics to measure the effectiveness of campaigns, digital content and events, both virtual and in-person, and turns metrics into actionable insights for continuous improvement Identifies and leverages cross-business promotional opportunities Develops annual marketing communications plans defining strategies, tactics, timelines and budget requirements Understands all aspects of Eaton’s brand promise, attributes and standards, and accurately represents Eaton in written and verbal communications to position Eaton as a leading power management company Effectively manages budget allocations; provides accurate forecasts; processes, tracks and reconciles supplier invoices Manages supplier relationships Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site. Flexible work options to help balance work/life demands (at participating Eaton sites) Healthcare/retirement savings programs Competitive compensation packages to reward skills and performance Tuition assistance or financial help for ongoing learning and development Health, Dental, Vision & Wellness programs Donation matching (U.S., Canada, Puerto Rico) When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. Qualifications Required (Basic) Qualifications: Bachelor’s degree from an accredited institution Minimum 7 years of experience in B-to-B marketing, digital marketing or communications Must be able to work in the United States without corporate sponsorship now and within the future No relocation benefit is being offered for this position. Only candidates residing within 50 miles of Waukesha, Wisconsin will be considered. Preferred qualifications: Master’s degree from an accredited institution Marketing communications leadership Electrical product, market and channel knowledge Aptitude for understanding and explaining highly technical information Aptitude for learning and adopting tools in the martech stack Experience with a web development platform (AEM preferred) and a marketing automation platform (Eloqua preferred) Adept at analyzing digital marketing data Experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation and sales enablement strategy Position Criteria: Strategic agility, innovative thinker Superior verbal and written communication skills Self-starter with energetic enthusiasm for a matrix team environment Track record of multi-tasking, organizational skills and attention to detail Budget management We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton also considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: [email protected] We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
LI-MM4 Eaton provides a competitive total rewards package commensurate with applicable skills, knowledge, and experience and consistent with internal and external market practices. The annual salary range for this role is $101,360 - $139,370 a year. Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: [email protected] What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: North America – US/Puerto Rico Organization: MCO Marketing Commercial Operations Job Level: Manager Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Remote Does this position offer relocation?: No Travel: Yes, 25 % of the Time