Digital Marketing Manager

The Marketing team at Southern Veterinary Partners is looking for a digital project manager to join our team. Reporting to the Senior Director of Digital Marketing, your primary objective is to transform SVP’s web properties (landing pages, websites, etc.) into high-performing demand generation engines that support our hospitals’ individual, unique brands, while driving customer acquisition, retention, and growth. The ideal candidate has experience managing projects that span consumer-facing digital experiences, with specific experience managing web and/or landing page platform programs and performance, campaign development and launches, and conversion rate optimization programs. You have a history of working on projects related to digital UX, design, web dev, A/B testing, content development, SEO and campaign execution. As a project manager, you’ve been a part of organizational change and thrive on helping others succeed with the right amount of tools, process, support, and flexibility. If you have a passion for all things digital and are ready to be a part of a company and team where the word “culture” really means something and where what you do every day creates meaningful value in the world, we’d love to chat. Essential Functions: Work with agencies, stakeholders, and project owners to drive cohesive project plans to deliver digital UX improvements from design through launch including design, dev, QA, migration, content creation, stakeholder review, and executive communications. Effectively and accurately drive and document project requirements—aiding the team with understanding of the project needs. Work closely with business stakeholders, analysts, and web agencies for the ongoing management of platform growth and roadmap for websites, landing pages and NAP directories (e.g. Google My Biz). Develop and manage project plans for larger initiatives including strategy definition, priorities, scope, timelines, and milestones in collaboration with digital teammates. Lead project planning sessions, help to identify and minimize project risk, and assist project stakeholders with understanding and making tradeoff decisions. Work with the leadership team to identify project blockers and protect resources to maximize utilization and performance of the team. Collaborate with digital teammates to develop and deliver coordinated roadmaps and operating plans, to identify and mitigate cross-company dependencies, and to anticipate and escalate known issues. Set and communicate realistic deadlines to team members, and ensure all projects are on track, on time and resulting in the agreed upon final product. Research, recommend and support onboarding of new technology vendors that are needed for website, landing page & digital campaign management and optimization. Provide executive level communications and status on key initiatives. Qualifications: 3-5 years experience in helping teams manage web and digital projects and programs. Experience managing UX, design, development, and CMS projects with inside teams and external vendors. Experience with digital marketing campaigns including paid search, SEO, NAP directories (e.g., GMB), social, paid media, etc. Strong project management and multi-tasking skills with a team player mentality. Success managing multiple complex projects and competing priorities simultaneously. Good understanding of content management systems, and ability to determine requirements based on the features and functionality of a CMS. Experience working with various levels of the organization including technical and non-technical stakeholders. Experience working agency side or in a service-delivery environment a plus. Experience with tag management systems (especially GTM), Google Analytics and with tracking digital campaigns a plus. Superb written and verbal communication skills including delivering presentations. Detail-oriented, adaptable, hands-on and agile with a strong bias towards action. Highly collaborative with a strong work ethic. Active listener with the ability to diplomatically influence. Bachelor’s degree or equivalent experience. Southern Veterinary Partners is an exciting, rapidly growing company dedicated to improving lives through personalized care. This serves the foundation for every decision that we make from striving to exceptional client service to having the best people, processes, knowledge and tools that allow us to be better today than we were yesterday. As part of the SVP team, you will play an integral role in shaping the future of our organization. As a full-time SVP team member, you and your family will have access to a range of benefits to include: Health Care Plan (medical, dental & vision), Retirement Plan to ensure your future self is covered too, Life Insurance, Paid Time Off (vacation & public holidays) because we work hard and play hard, Telemedicine for when life throws you lemons, Short-Term Disability for when life throws you more lemons, Discounted Veterinary Care for your four-legged family members, and more! Our growth makes every day exciting, allowing you to make a tangible and valuable impact on the business of over 250 veterinary hospitals.