Marketing Manager, Government of Canada Account

Overview Overview You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do. When you join KPMG, you’ll be one of over 227,000 professionals providing audit, tax, advisory and business enablement services across 146 countries. With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. The opportunity: Regions East Marketing is looking for a Marketing Manager to join our team to support the Government of Canada Account. This individual is an experienced and innovative marketing professional who will help set and implement digitally enabled, multi-channel events (in person and virtual), sponsorships, social media, podcasts, video, written content, etc., as well as industry and functional marketing programs to bring the Government of Canada Account’s marketing strategy to life. What you will do The successful candidate will report to the Senior Account Manager, Government of Canada Account and will work closely with the Regions East Marketing team, and other teams across KPMG’s National Marketing community to deliver strategic marketing programs focused on building the KPMG brand within the Government of Canada. Specifically, they will: Support the Senior Account Manager in successfully meeting client expectations and revenue targets Develop and action overall Government Account marketing plan linking marketing strategies for each key account which roll up to the overall account growth strategy, leveraging global and national marketing initiatives strategically that translate into in-account tangible tactics Deploy relevant National Marketing and Communications campaigns at the account level in support of the Government of Canada Account and create awareness both internally and externally to build key account relationships Shape, manage and deploy digitally enabled, multi-channel marketing programs aligned with national plans and local business objectives End-to-end management of marketing activities including planning, deploying, and analyzing final metrics and identifying lead generation opportunities Content creation and deployment across various channels including social media, video, written, podcast, etc. building KPMG’s and our practice leaders' brands Drive the management of industry accounts to identify opportunities and cultivate strategic relationships Track, manage and measure marketing investments, and generate insights through analysis to validate ROI and inform future investment decisions Report consistently on KPIs designed for industries and functional marketing (campaign effectiveness, media awareness, lead generation, etc.) Manage KPMG's relationship with external industry, community associations, and organizations Provide ongoing performance management for junior member(s) of the team for their growth and development Identify and create targeted communications to the client throughout the year Develop and execute client communication strategy with the account team and in collaboration with Lead Partners through regular updates Support account teams in identification of market opportunities and gathering firm resources to assist in the pursuit of new clients Lead federal government account sponsorships/event planning through to execution, including the identification of target markets, relevant concepts and management of logistics, contracts and debrief reports Coordinate the development and production of marketing collateral, campaigns, and proposals in collaboration with other marketing specialty items including Research, Creative Services, Digital, Brand Compliance, etc. Work with the Senior Account Manager and account teams to maintain relationship database and track the client touchpoints and to identify new methods to build relationships with key account contacts to grow the pipeline Develop an understanding of services and solutions to determine which initiatives would be of relevance and importance to key stakeholders/decision makers Help identify business opportunities for account teams through understanding of client imperatives and marketing initiatives. What you bring to the role University degree, diploma, or similar credentials in Business, Marketing, Sales, or related discipline 3+ years of marketing experience in professional services and/or management consultancy, with demonstrated ability to operate in a partnership environment Experience working with the federal government is an asset Working knowledge of buyer values, strategic positioning, thought leadership, content marketing, and relationship development in a professional services context Highly creative and innovative with a strong grasp of existing and emerging digital technologies Conversant with demand generation, lead nurturing campaigns, and technology (e.g. CRM) Strong writing/communications, presentation, storytelling, facilitation, and execution skills Strong track record of client service delivery and stakeholder management with senior executives Experience in determining and demonstrating marketing and digital ROI Experience managing simultaneous events/sponsorships Private company business operations knowledge and experience is an asset Superior written and verbal communications skills in English and French is an asset. Key to your success: Being a self-directed individual with an eagerness to excel and who is accustomed to a fast-paced environment Being driven to continuously learn from experiences and seek out feedback and develop opportunities based on the feedback given Not afraid to think and do differently to help drive new market and relationship opportunities for the practice Regular connection and collaboration with the Government of Canada Account Partner, Senior Account Manager, Regions East Director, Regions East Marketing team, and other Business Enablement teams. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.