Director, Brand Marketing

Overview Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family. PenFed is hiring a Brand Marketing Director at our McLean, Virginia location. The primary purpose of this position will be to drive brand and media strategy, development, and execution of marketing initiatives to increase awareness and ROI across lines of business. Oversee brand media, new brand and product advertising, partnerships, research initiatives, and regional efforts to drive KPIs for awareness, consideration, and volume. Collaborate with other marketing groups and cross-functional teams and business units to execute plans and ensure all marketing initiatives align with PenFed’s overall brand look, voice and feel. Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Develops the overall brand marketing strategy for the PenFed brand that incorporates consumer insights, situational analysis, and competitive research used across multiple channels to reach PenFed’s goals and drive brand growth. Has an expert-level understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly and can adjust to changes in market dynamics and competitive landscapes. Manages full execution of communications including direct mail campaigns, email campaigns, signage, collateral, mass advertising (print, social, digital, TV, radio) and event materials to meet defined goals. Creates new national and regional marketing and promotions campaigns for Television, Radio, Digital and Branches across US and Puerto Rico. Understanding of both brand and product promotions. Strong understanding of analytics and ROI methods to track and promote growth for various brand metrics including brand affinity, health, and awareness. Expert-led ability to manage creative and media plan development, delivery, and measurement of integrated marketing campaigns. Direct budget, forecasting, and reconciliation for specific brand/product vertical and projects. Direct brand research projects and brand tracking, working with vendors and creating internal presentations to measure growth and define opportunities among target segments and geographies. Works closely with the Director of Creative Services, Director of Digital Marketing and Director of Digital Experience to ensure all marketing materials align with brand strategy, messaging, look and feel. Oversees and manages strategic brand partnerships, contract negotiations and fulfillment as a critical part of awareness strategy for the brand. Acts as a liaison between the product teams, digital, compliance, internal creative marketing services, external partners to develop and execute projects. Manages external agencies and collaborates with internal creative teams to deliver best in class creative. Works closely with cross functional teams, including PR, web, digital and UX team, procurement, compliance and legal to ensure consistency, accuracy, and alignment on all brand efforts. Analyzes and reports on campaign effectiveness. Oversees branch and merger efforts through campaign and media support. Takes calculated risks; not afraid to try new things. Demonstrated ability to produce creative ideas and elicit creative ideas from others. Manages and mentors team members, outlining goals and developmental career path for everyone to foster collaboration, learning and growth as a visible and trusted leader of the organizational. Leads team meetings, presentations, taskforces, and marketing communications for product initiatives and assigned projects. Requires flexibility and initiative to handle high volume and wide range of marketing needs, requests, and opportunities to problem-solve efficiently and effectively. Requires high level of independence and professionalism to make executive decisions and provide data-led evidence to support rationale. Stays well-informed of latest marketing, financial services, competitor, vendor, and consumer trends to lead with innovative approach and generate ideas. May travel/attend PenFed sponsored Events which require representation and/or marketing materials. *This role is responsible for ensuring business continuity. * Qualifications Equivalent combination of education and experience is considered. MBA or master’s degree preferred Bachelor’s degree in Business, Marketing, Communications, or related field preferred Minimum of (10-15) years of experience in Marketing, Brand, Communications, or related field required and minimum of (5) year’s team management experience Experience in managing brand and regional marketing budget for $10-$15 million annually Experience in marketing financial services a plus Experience in creating new campaigns with agencies, managing agencies and internal marketing teams Demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers Expertise in marketing strategy and project management principles and practices Strong writer and ability to build presentations, conduct research and report on findings Strong leadership and presentation skills, with ability to lead meetings and present to C-suite and senior level management Excellent communications, conflict management, and negotiation skills Must possess a strong work ethic and be an enthusiastic team player Self-starter with the ability to work collaboratively, prioritize, and meet deadlines Supervisory Responsibility This position will directly supervise employees Licenses and Certifications N/A Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds. * Travel Ability to travel to various worksites and be on-call may be required. Special Message Regarding COVID 19 PenFed is continuing to hire and train exceptional individuals to help us serve our 2 million members both here and around the world. In light of the current situation with COVID-19, we have modified our hiring, onboarding, training, and deployment protocols in order to comply with applicable current local and state guidance. About Us Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256.