Expert Digital Engagement Manager

Site Name: Japan - Tokyo - Akasaka Posted Date: Jun 15 2022 Job Purpose The Expert Digital Engagement Manager is a key role in delivering the Expert ambition in market. The role will lead the in-market activation of Expert digital channels, supporting the acquisition and retention of HCP relationships, aligned to our strategic ambition to have meaningful reach with 100% of the core HCP audiences (Dental). This role will be accountable for the local deployment, activation and ongoing management of Expert digital channels within the roadmap (GSK Health Partner and related features). The Expert Digital Engagement Manager role will be required to work with others in the Expert team to deliver locally relevant content, share performance updates (based on key KPIs) and activation plans appropriately. The role will need to work closely with partnering functions (Digital & Tech). This role will also need to contribute to the global digital community, to represent local needs and deploy global programs to the market. Key Responsibilities Managing the rollout, optimization and maintenance of the GSK Health Partner portal (GHP) Defining the roadmap/rollout plan for GHP features (Webinar, Personalised Learning etc) to drive reach/acquisition of our key Expert audiences Develop retention strategy for registered audiences via eCRM, including defining the role for eCRM in combination with other channels Lead the focus in market on multichannel consent to ensure Expert teams can deliver reach via a full channel mix. Ensuring GHP (& other features) content is up to date and relevant, through owning content authoring tickets (for above brand content) and partnering with Expert marketing team to ensure brand content is updated in a timely fashion Develop a long-term vision for the number of GHP registrations Tracking performance and KPIs of the GHP portal, sharing insight gained from performance data (and ‘voice of the customer’ where relevant). Delivering weekly, monthly and quarterly reports to demonstrate success, analyzing content performance, identify trends, and areas for optimization. Driving digital capability in the Expert teams through knowledge sharing within the local teams, performance updates and best practice sharing Inputting into ad-hoc local projects as subject matter expert for digital activity, including delivery of tech roadmap or data projects where relevant Sharing best practices and input into the global community via GHP working sessions, digital collective and other global meetings. Personal Attributes Motivated by our mission, passionate drive to want to deliver better every day health with humanity High level of autonomy Strong sense of ownership and ability to deliver through ambiguity Strong communication and influencing skills Proactive identification of business opportunities Commitment to effective cross functional working Passionate team player with positive and enthusiastic attitude A successful individual in this role may also have the following experience: Digital experience including website creation/adaption & e-crm Experience of turning insight into action Expert/HCP experience (preferred) Strong project management Experience working & influencing cross functional teams Minimum Requirements EDUCATION: Relevant business degree Professional marketing qualification or equivalent preferred Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.