Marketing Manager

«out Conduent Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments – creating exceptional outcomes for our clients and the millions of people who count on them. You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day. Job Description We are seeking a Marketing Manager to develop and execute the go-to-market strategy and marketing programs for our Casualty Claims business. The ideal candidate for this position is a B2B marketer with an understanding of the Health Insurance or Workers Compensation and Auto Casualty Insurance markets. Our end-to-end Casualty Claims solution helps insurers manage cost containment and compliance — enabling accurate and data-driven decision-making across the life cycle of a workers’ compensation or auto casualty medical claim. We provide insurers with the foundational strategies, capabilities, and insights to optimize their performance and growth. The candidate should have a track record of delivering successful marketing programs measured by marketing metrics and business performance. The candidate must possess a positive attitude, a proactive work ethic in an environment of transformation, an enormous amount of curiosity and an insatiable appetite for learning and growth. Responsibilities: Lead the development and oversight of the strategic marketing plans for the Casualty Claims segment in partnership with the business, product management, sales and marketing leaders. Oversee and participate in the development and creation of integrated marketing campaigns and programs designed to promote our value proposition and position Conduent’s Casualty Claims offerings for consideration. Own and lead content development for awareness, lead generation and sales enablement. Map out content and thought leadership strategies that support and extend marketing initiatives for all channels including online, social media, email, video and web and live events Define and work across the Commercial marketing to help execute key industry-specific demand generation and thought leadership campaigns. Ensure effective, branded marketing communications including the company website, communication, and advertising for the Casualty Claims segment. Develop and manage Account-Based Marketing programs in partnership with sales and account management to drive pipeline creation. Collaborate effectively with internal marketing team, sales, operations, business leadership, technology team, and external agencies Support business leadership with an understanding of competitive landscape to ensure appropriate management and execution of marketing and messaging in Casualty Claims industry Proactively track, monitor, and analyze the effectiveness of marketing programs for pipeline development Preferred skills: 5+ years of relevant and related B2B marketing experience required with creating and running content marketing and demand generation campaigns. Strong communication and interpersonal skills, including excellent written and personal professionalism and presence. Experience in the Healthcare Insurance or Workers Compensation and Auto Casualty Insurance markets Experience with digital marketing tools, including Salesforce.com, DOMO, DemandBase, Marketo, webinar platforms and SEO and PPC programs. A willingness to embrace change and experiment with new ideas Demonstrated ability to manage delivery of projects in a cross-functional environment and adapt at leading projects that align accountability across multiple stakeholders. Ability to work independently and with senior management and executives across the organization. Education: BA/BS in Marketing, Communications, or Liberal Arts (MBA is a plus) Closing Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the