Customer Insights Analyst

General Mills is seeking a Customer Insights Analyst that will uncover and communicate unbiased insights to drive strong customer partnerships. Implement total category objectives that drive growth for the retailer, examples include recommendations on shelving and assortment strategies. ACCOUNTABILITIES Cultivate strong customer partnership with assigned retailer to influence category results: Drive Customer Partnership, Advisorship and/or Category Captaincy to grow influence on category outcomes. Lead unbiased Customer-Centric Category initiatives & reviews to drive growth. Provide technical Category Management support by gathering information through sources such as Nielsen and retailer specific data sources. Analyze and identify opportunities to accelerate total category/department performance. Provide Category-centric and Retailer-specific assortment optimization and shelving best practice recommendations. Build position as industry insights leaders through consistent thought leadership on core categories, proactively identifying opportunities to drive category growth. Partner with sales team to translate category/consumer insights into category-responsible GMCC recommendation: Partner on category-first strategic initiative with sales team and the customer. Provide story-building, analytical support, and insights on GMCC/Sales initiatives. Own management of Customer Database POS & loyalty data to drive differential Customized Insights. QUALIFICATIONS Bachelor Degree, preferably in Business 2 or more years experience in Sales and/or Insights Experience with Nielsen and Customer data sources preferred Direct Account and Retail sales experience an asset General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process. COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.