Product Manager CAR-T

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo. We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences That is why we in Spain are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”! CAR-T is a completely new class of treatment, involving a complex process both for: the CAR-T hospitals, that will play an essential role in the manufacturing process through cell collection, storage, and treatment delivering to patients, ensuring appropriate follow-up, the Referring hospitals, referring patients to the treating sites authorized by Authorities, to receive the right treatment Several investigational CAR-T products will come to the market in the coming years, in Multiple Myeloma, among other hematology and oncology cancers. While clinical profile will remain essential, the user experience, and the ease of getting set up will play a big role in the choice of treatment. Janssen’s objective for CAR-T is to deliver the best-in class to delight our stakeholders and differentiate from competitors. Due to the nature of CAR-T and the necessity to create a different kind of interactions with hospitals, a new role is required. MAIN ACTIVITIES/TASKS: Lead and develop product market launch strategy. Focus on develop and implementation of tactical and strategic elements of brand plans. Lead necessary solutions to launch and manage the CAR-T. Develop relationships with key scientific and business opinion leaders (and other key Stakeholders) Maintain relationship and provide a specific support to field force demands Brand Team: establishing collaborative team work environment with other departments (especial attention: MAF & MEDED, HEMAR) Be an active member of CVT (represent the OpCo, at product level, in the International meetings) Prepare and implement local marketing activities (Ad-boards, Proactive meetings, etc…) Lead agency and development marketing materials Lead the development and implementation of digital activities Provide presence at National and International scientific congresses, responsible for main story on booth panels, activities, etc… (commercial booth) Adequately respond to competitive threats Budget control (Marketing) Establish the demands of information and prepare and follow up the Market Research Plan. Working closely with European Product Manager to assure adherence to global branding (if applicable) and positioning following the Marketing principles Qualifications REQUIREMENTS: English minimum C1 Previous experience/knowledge/specific training in Marketing is valuable Project management is desired Bio/pharma experience needed, hematology / oncology or cell therapy experience desired A university degree is essential, Biosanitary background is preferred. ESSENTIAL KNOWLEDGE & SKILLS: High sense of collaboration & teamwork Understanding of dynamics in complex organizations and ability to influence people and dealing with ambiguity Capacity to transform complex concepts into simple ideas easy to understand to others Strong project management skills High learning capacity, motivated by challenges and continuous improvement Autonomous working Strong TA, disease and product knowledge Deep understanding of hospital operations Results Oriented and