Sr. Manager Insights & Analytics - Dew

Auto req ID: 272735BR Job Description The PNBA Insights & Analytics team is looking for a Sr. Manager to lead our dynamic Mtn Dew and flavored CSD insights agenda, one of PepsiCo’s largest brands. If you’re a natural data-driven storyteller, pro-active leader, know how to manage multiple projects simultaneously and consistently drive for great results, this is a one-of-a-kind opportunity to lead insights for a growing brand. This role is open to PepsiCo HUB locations. Day-to-Day Responsibilities: Under direction from the Sr. Director, design and execute PepsiCo’s Dew portfolio learning agenda, leveraging, but not limited to, the following: Deep understanding of consumer need-states, current consumer behavior, category dynamics and growth opportunities Innovation testing Commercial application (conjoint tests, etc.) Communications testing (qual and quant) IRi, comScore, Simmons, Kantar and big data analytics platforms Partner with brand strategy teams to lead our flavors innovation pipeline, from white space territory identification and early idea concept testing to new product execution. Familiarity with BASES testing is a plus White space identification Consumer co-creation Early-stage concept testing BASES Snapshot through BASES II Data mining from social media tools and attribute-based ingredient studies Partner with the brand communications team to build killer comms briefs that drive long-term brand equity and short-term sales, leveraging: Deep consumer empathy Consistent brand positioning Clear design and consumption targets Equity tracking platform Communications testing, from white board to final film Monitor and diagnose brand and category business needs Leverage syndicated data sources to understand business issues and opportunities within the category Manage one manager COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law. Qualifications/Requirements Great team player; willing to both lead an agenda, learn new skills and roll up their sleeves to support when and where needed Pro-active and independent worker; willing and able to plan and execute foundational research over time, while also solving short-term problems Excellent communicator with a bias toward simplicity. In this role, it’s critical to bring marketing partners, executives and the Sr. Director of I&A along, while also simplifying complex data into easy-to-understand, clear recommendations with immediate application to the business Experience with a broad range of qualitative, quantitative and syndicated data sets Natural curiosity about people, as well as deep human empathy Strategic thinking and creative problem solver Experience managing research partners and vendors on time and on budget Ability to thrive in a lightning-fast environment where instructions may be ambiguous Minimum 8 years in a strategic insights role; 2+ years in CPG company preferred Minimum Bachelor’s Degree; Advanced Degree preferred This position is limited to persons with indefinite right to work in the United States. Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement