Brand Manager Mountain Dew & Mirinda

Auto req ID: 278897BR Job Description Main Purpose The Brand Manager Mountain Dew & Mirinda is responsible for supporting the Senior Marketing Manager Flavors in the design, development and delivery of key Projects on Brands Mountain Dew & Mirinda. Major responsibility is in ensuring the flawless planning & execution of the Annual Operating Plan (AOP). The BM is also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans. Accountabilities Marketing Strategy and Execution: - Develop & deploy marketing initiatives for the brand AOP. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions) - Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activities - Assist SMM in managing the Project related activities - Continuously monitor brand performance and competitor activities - Recommend & coordinate the execution of market research - Perform qualitative and quantitative analysis for identification and reporting of business issues - Sales volume plan achievement for Mountain Dew and Mirinda - Assist SMM in brand budget management - Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times) - Ensure suppliers are selected as per the GCS process and execute their duties as expected of them - Support SMM to Interact with: o Bottler GMs & Sales Managers for Selling of Marketing Activities o Franchise Managers for co-coordinating activities & evaluation o Finance Managers for budgeting, forecasting & control requirement o Creative and Media/Digital agencies for program delivery - Work closely with BM 7up for a consolidated action plan on Flavors portfolio Trade and Channel Development - Below the line support such as design and producing POS - Conduct regular market visits and keep the Franchise / Commercial team updated with the learning’s Differentiating Competencies Required Competencies: • Creativity, analytical experience. • Understanding the 4Ps (Product, Price, Plaement, Promotion) and the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans. • Marketing/Business Strategy Development through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth. • Product/Package Innovation & Commercialization • Advertising & Creative Development • Agency Leadership • Consumer/Customer Promotions, events development and In-Store Merchandising • Media Strategy and execution. • System Alignment & Execution Qualifications/Requirements Key Skills MBA from a reputable local or international university (Majors in marketing) Ability to plan and drive high importance agendas; develop, and execute business strategies and plans Planning & Organising (Multiple priority management) Strong Communication, Persuasion, Influencing SKills Driving for results Must be skilled in analysis and problem solving and have excellent project and financial management skills Creating an Inclusive EnvironmentExperience: 5-6 years of relevant experience in FMCG 2-3 years of brand management & PR Relocation Eligible: Eligible for Standard Relocation Job Type: Regular