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<p><b>Social Media Producer - Job Description</b></p>
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<p><b>Department: Digital</b></p>
<p><b>Reports to: Executive Producer – Digital</b></p>
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<p><b>Team Description:</b></p>
<p>CGTN's Digital team is responsible for output across the website, social media and other third party platforms such as OTT, podcasts, news aggregators and other partners. As well as creating original content, the digital team work closely with the Global Business, Agenda and Razor teams to adapt and optimise their output for digital platforms.</p>
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<p><b>Background to the role: </b></p>
<p>As a recent entrant into the European media market, CGTN uses social media to reach a wide range of audiences. Our platform-neutral approach to commissioning means that we are consistent in our coverage topics across television, website and social platforms while using different formats to tell those stories.</p>
<p>With a presence across a number of channels, CGTN tailors its content to different requirements and puts social media at the top of its publication priorities.</p>
<p>Areas such as the environment, health, general news and cross-border culture are central to our coverage, with a particular focus on video. CGTN is expanding ambitiously and often experiments with new approaches to meet changing audience demand.</p>
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<p><b>Job objectives: </b></p>
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<li>Create and publish content across social platforms  Adapt material from correspondents for social media output  Coordinate with correspondents and producers to ensure their output meets social media requirements Monitor performance of content on social using analytics and feed back </li>
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<p><b>Person specification: </b></p>
<p>With experience managing channels for a major news or similar brand, the candidate will demonstrate a complete understanding of how news works on social media and a high level of familiarity working in different media formats eg text, video. </p>
<p>A strong presence on different channels is a plus and video and photo editing skills are important</p>
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<p><b>Essential:</b></p>
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<li>Be familiar with common editing platforms, notably Adobe Premiere  Understand different storytelling formats  Have a track record of working to deadline  Be a strong team player and excellent communicator  Be able to work fast and error free Excellent written work Understanding of analytics</li>
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<p><b>Desirable skills:</b></p>
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<li>International languages Video and photo editing On camera presenting Shooting Article writing</li>
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<p><b>About CGTN Europe</b></p>
<p>China Global Television Network, or CGTN, is an international media organisation launched on December 31, 2016. CGTN’s aim is to provide objective, balanced, impartial news and current affairs content, reporting the news from a Chinese perspective. We aim to differentiate ourselves from leading Western media organisations by pursuing a larger international vision; focusing on nations, regions, and stories often ignored by Western media.</p>
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<p>CGTN Europe is a multimedia production centre in Chiswick Business Park and operates from a modern, purpose-built newsroom. It joins the other regional CGTN hubs in Beijing, Nairobi and Washington DC in helping the network to set the news agenda across the UK and Europe, by broadcasting and publishing award-winning news and current affairs content that will provide a fresh take on European political, economic, social and cultural affairs.</p>
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<p><b>Equal Opportunities</b></p>
<p>CGTN is committed to achieving a working environment which provides equality of opportunity, value and respect, regardless of race, religion or belief, national origin, marital or civil partnership status, maternity or pregnancy, sexual orientation, age, disability, gender or gender reassignment or any other protected group status.</p>
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<p>Our diverse employees individually contribute to CGTN’s programming, live output and across a range of online platforms and podcasts. We continue to encourage talented people from all backgrounds to apply to our roles and to welcome into our company.  </p>