Senior Manager, Innovation Marketing

Overview You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do. When you join KPMG, you’ll be one of over 226,000 professionals providing audit, tax, advisory and business enablement services across 146 countries. With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. Let’s do this. Overview of the Opportunity: We’re looking for a forward-thinking marketing mover-and-shaker to join our Innovation Marketing team. Reporting to the Director of Innovation Marketing, this role works closely with Innovation leadership, marketing and communications teams and will collaborate with the broader National Marketing and Communications (NMC) team, geographic marketing teams and other key stakeholders to execute, integrate and amplify priorities of the Innovation practice. The Senior Manager will work to build KPMG’s brand in the Innovation space in Canada, as well as designing and executing integrated marketing campaigns to support business and revenue goals and actively manages expectations while balancing competing priorities. Most of all, you bring exceptional interpersonal skills to the job. You inspire leadership with your ideas, and you motivate your team to take a hands-on approach to deliver success. You’re able to negotiate priorities and balance resources, and you consistently get buy-in from stakeholders to bring your marketing visions to light. What you will do Identify and monitor emerging trends and opportunities in the industry, and work with business leadership to build brand, relationships and revenue in key markets. Strategic marketing planning, marketing program management and execution Develop and implement National marketing and campaign plans, collaborating closely with support teams and monitoring progress. Collaborate with colleagues to create, implement and review the adoption and effectiveness of marketing and communication programs to deliver on the objectives set in the national strategic Marketing & Communications Plan. Enhance market profile and reputation. Develop and implement key thought leadership projects based on issues in the Industry where KPMG needs and/or wants to have an opinion that will help shape the development of the market. Continuous improvement and development: Responsibility for developing ideas to progress the overall marketing program in order to foster a culture of continuous improvement and development. Support and develop best practice marketing and communications. Embrace and drive innovative marketing strategies and techniques, translating the latest service and propositions, into practical approaches Collaborate on the internal network and manage resources. Collaborate and integrate efforts with Global, National and Geographic Marketing and Communications colleagues. Access and leverage the wider National Marketing and Communications resources (e.g. Creative Services, Digital and Social Media, etc.) Budget management and marketing ROI Track and manage day-to-day expenses against established KPIs. What you bring to the role You are a marketing professional with 7 to 10 years’ experience leading and implementing multi-channel marketing programs. Post-secondary Education in Marketing, Business, or equivalent working experience. Knowledge and curiosity in the Innovation / Digital / Tech marketing space A proven aptitude for initiative and innovation. Strategic, a creative thinker who fosters a culture of innovation and experimentation to create value. You’re a relationship builder: you have experience collaborating across seniority levels, and with multiple stakeholders and teams on projects. Demonstrable success in strategically guiding multi-channel marketing programs, with emphasis on digital and social, and analyzing success and providing recommendations leveraging metrics Experience in leading a small team and working as a collaborative team member, especially in a virtual environment Experience identifying key industry and client information (trends, issues, client-specific data, and strategic business opportunities) and present marketing perspective on what will be required to meet strategic goals Digital-first strategic thinker with experience in content development, story-telling and digital media Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG is committed to the health and safety of our people, clients and communities. With this commitment in mind, KPMG complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including a COVID-19 Vaccination Policy. KPMG's COVID 19 Vaccination Policy requires all employees to be fully vaccinated if they wish to or are required to attend a KPMG office in the course of their duties. As this role requires occasional or consistent attendance at a KPMG office, the successful candidate must be fully vaccinated (i.e. have received all doses that are recommended by Health Canada, including any boosters) and must provide KPMG with proof of vaccination. KPMG will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment. KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.