Direct Marketing Manager – Lustgarten Foundation

Who are we hiring? The newly created role of Direct Marketing Manager is primarily responsible for managing the organization’s growing direct marketing program alongside overseeing the internal coordination of development team-wide projects, cultivations, solicitations, and stewardship-related activities. The role serves as the day-to-day program manager of the Foundation’s direct marketing activities, including but not limited to direct mail, email, ads, google grants, and the annual report. This position will collaborate with internal channel managers, departments, and external agencies to implement program strategy. Using analytics to identify opportunities for optimization, the Direct Marketing Manager will drive program evolution and build a pipeline for monthly, mid, major, and planned giving levels. What will you do? Manage the organization’s direct response program in collaboration with the Senior Manager, cross-departmental staff, and team members, to execute a blend of cultivation, solicitation, and stewardship activities Handle day-to-day vendor relationships and coordinate with channel managers, taking projects from creative strategy to on-time completion and ensuring appropriate connections across multi-channel campaigns Project manage the organization’s mass-market fundraising efforts to meet key performance indicators while improving the donor experience Build a broad base of support by implementing an ongoing fundraising plan to acquire, cultivate, renew, and increase the support of Foundation donors through direct marketing and other solicitation and stewardship activities Oversee the creation of materials aimed at expanding the organization’s donor pipeline, including increasing monthly donations, mid and major giving levels, and legacy giving Work in close collaboration with members of development, operations, research, and events teams to ensure all communication, collateral, and stewardship needs are met Review and edit content developed by direct marketing vendors Collaborate with the Digital and Finance teams to manage data input, output, and analysis Actively participate as a member of the Development Department in sharing resources and strategies, and collaborating in a variety of ways Ensure operational efficiency and consistency Assist the Senior Manager with annual planning, budgeting, and forecasting Other duties as assigned What do you need to succeed? At least 4 years of relevant experience in the non-profit fundraising field Knowledge of direct marketing trends, standards of the industry, and philanthropic messaging to different audiences Excellent analytical skills Self-motivated, detail-oriented, highly organized, and able to meet deadlines Ability to work independently, as well as collaboratively Knowledgeable in synthesizing information and communicating in a compelling and succinct manner Strong interpersonal skills and a genuine desire to connect deeply with people from a diversity of backgrounds Flexible thinker who can shift strategy and content as needed to address new priorities within a growing organization Experienced in using online databases and other sources for donor management Comfortable learning new software applications A high level of computer literacy required, including familiarity with relational databases and proficiency with Microsoft Office products Creative, solutions-oriented, and resourceful High-quality standards of work product and performance Respect the dignity of each human being and demonstrate genuine care and concern for the well-being of others. Understand and appreciate diversity, embrace inclusiveness, and advance equity. Drive for results anchored in integrity and accountability. The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19. The Company will consider requests for reasonable accommodations regarding this requirement. Why is MSG for me? Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. 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