Assistant Marketing Manager - Gatorade

Auto req ID: 278197BR Job Description One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best & Brightest Assistant Marketing Manager! PepsiCo Canada employs nearly 10,000 Canadians and is organized into two business units - PepsiCo Beverages Canada, which includes brands such as Pepsi, Gatorade and Tropicana; and PepsiCo Foods Canada, which includes Frito Lay Canada and Quaker foods & snacks. PepsiCo Canada, in turn, belongs to the global PepsiCo, Inc., family. At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviors, making us one of Canada's top Marketing Organizations! Our people are our greatest asset. By supporting their ability to work effectively together and providing them with the tools they need to succeed, we are ensuring that PepsiCo Canada is the kind of company where talented people of all backgrounds want to work. Position: We are looking to hire an Assistant Marketing Manager for Gatorade Key responsibilities will include unlocking growth opportunities, be the go to expert on brand analytics, lead in year consumer marketing programs and work closely with sales partners to drive executional excellence. If you have a passion for building brands, are fueled by a fast-paced and competitive environment, and love to compete and win, then this might be the team for you! Key Accountabilities: Support Manager in delivering the growth agenda on the brand, including supporting the execution of key elements within the annual business plan Support Manager in planning and executing breakthrough Consumer communication campaigns and media strategies across multiples mediums Own Gatorade social media strategy Lead In-Store Execution Agenda to support innovation & brand programming Lead high-priority youth pipeline programming across key sports Build and cultivate relationships with Sports Property partners across Professional Leagues, Team, and Youth Pipeline. Gather and analyze brand and category specific data to understand consumer trends and develop business building recommendations Manage multi-million dollar marketing budgets Qualifications/Requirements Minimum Requirements Previous marketing experience an asset (Co-op experience at CPG companies preferred) Must have a University Degree in Business/Commerce or Marketing Excellent quantitative and analytical problem solving skills Superior interpersonal and communications skills Outstanding organizational skills, with the ability to manage multiple projects and meet deadlines Basic understanding of brand positioning, copy strategy, and basic media concepts and terminology Sports background is an asset (e.g. playing competitive sports) Relocation Eligible: Not Applicable Job Type: Regular