Marketing Operations Specialist

S&P Global Marketing Intelligence The Role: Specialist, Marketing Operations The Team: You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms. The Impact: Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics. What’s in it for you: Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients’ decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you! The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process. Responsibilities: Be the subject matter expert and product owner of the content tools Infogram and SnapApp and drive adoption among marketers. Manage and execute marketing campaigns utilizing an integrated marketing automation platform (Marketo) and CRM (Salesforce) platform to drive growth. Provide insights to facilitate campaign optimization and improve performance. Work closely with marketers to integrate marketing automation and email marketing capabilities into tactical planning and execution. Support all aspects of process ownership & continuous process improvement for aligned marketing group(s), including new process roll-out and change management implementation to improve business processes and increase efficiency. Partner with RPA team to create and maintain workflow-specific bots, using Blue Prism. Manage daily tasks and deadlines for varied marketing operations processes in the Workfront workflow management tool for efficient turnaround of requested projects. Ensure the timely deployment of initiatives and project success by managing calendars, processes, and process documentation to support marketing execution. Provide guidance and proactively recommend improvements for audience-building efforts, with a thorough understanding of list creation methodologies. Compile, manipulate, and display data in response to requests for analytical reports to support strategic planning for marketing organization. Proactively identify gaps and errors in workflow/processes and work towards improving those areas. Complete other projects within the marketing operations department as needed. What We’re Looking For: Basic Qualifications MBA or Bachelor’s Degree in Marketing, Business, or equivalent education and experience. Minimum 2 years of experience working in a marketing or equivalent environment, preferably in the financial services sector. Minimum 2 years of experience working in a Marketing Automation (MAP) or Email Service Provider (ESP) platform (ex: Marketo, Eloqua, Pardot, MailChimp, Constant Contact, etc.). Excellent communication skills (oral/written), Intermediate-to-advanced MS Excel skills, and proficiency utilizing Microsoft Office products including a database is required. Strong organizational skills required to prioritize multiple work priorities and projects concurrently and meet established deadlines. Self-starter with demonstrated track record of initiative, creativity, and innovation. Ability to independently work as a contributing member in a high-paced and focused team with minimal directions. Strong analytical and problem solving/research skills required with a high attention to detail. Familiarity with report building skills through any database management system will be an added advantage. Willingness to work in rotational shifts as per business requirement. Preferred Qualifications: Prior experience with using any Email service provider (ESP)/Marketing automation platforms (E.g. Marketo, Eloqua, Pardot, MailChimp, Constant Contact, etc.), a database management tool (Salesforce.com or similar CRM tool), and/or a webinar hosting platform (ON24, Webex, Adobe Connect, etc). Basic understanding of Robotic Process Automation (RPA). Grade/Level (relevant for internal applicants only): 08 The Location: Makati City About Company Statement: S&P Global delivers essential intelligence that powers decision making. We provide the world’s leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you’ll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape. S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work. S&P Global is an equal opportunity employer committed to making all employment decisions on the basis of merit, capability and equality of opportunity, and without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or any other basis prohibited by federal, state or local law, or any other characteristic that has no bearing on a person’s ability to perform his or her job. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: [email protected] your request will be forwarded to the appropriate person.
LI-JL1 ----------------------------------------------------------- Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to: [email protected] and your request will be forwarded to the appropriate person.  US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. ----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), OPRTON203 - Entry Professional (EEO Job Group) Job ID: 273936 Posted On: 2022-05-26 Location: Makati City, Philippines