Product Manager

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo. We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences. That is why in Ireland are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”! About this role: The Product Manger plans and forecasts sales for designated brand(s). Collaborates with the discovery, development, and marketing functions to search for new targets through systematic assessment of market trends, unmet customer needs and competitive activity. Duties & responsibilities: Develops new concepts and approaches for professional and consumer advertising and promotional plans. Performs highly advanced sales and competitive analysis. Monitors implementation of brand strategy and makes adjustments as needed. Responsible for guiding the work of advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing and pricing to ensure work inconsistent with overall product strategy. Analyses key performance indicators and financial reports such as budget, commercial policy, price, net sales, and investment level, and suggests improvements. Oversees extensive market research and test market activities. Defines product criteria and characteristics. Establishes partnerships with medical societies, opinion leaders, consumers, patients, clients, and other enterprises. Considered expert in field within the organization. Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information. Determines criteria used in screening new and existing product ideas. Evaluates and implements improvements for expediting new and existing products and programs. Builds inroads with key customer relationships and partnerships for market development and enhanced competitive market share. Forecasts demand and participates in review of sales forecasts for assigned product line. Develop, implement, and complete the portfolio strategic plan. Produce tactical business plan in collaboration with key functions. Analyze primary & secondary market research and business intelligence. Use appropriate tools and cross functional inputs to produce situational analysis. Use CRM tools to implement CRM strategy and capture and use market information. Define brand tactical objectives. Produce critical success factors. Contribute to building strategy by advising on current product trends. Define key tactics to achieve success. Determine targeting and segmentation strategies. Develop the digital strategy for the portfolio. Define brand metrics around specific marketing projects and monitor taking appropriate action. Ownership of the marketing budget to avoid under/over-spend and phase spend effectively. Analyze sales data to compare to forecast and adjust where necessary Track market trends and propose appropriate actions to address issues Coordinate implementation of tactical plan via direct and indirect channels: Develop and project lead development of sales and marketing materials, promotional materials and marketing and communications campaigns by liaising with creative agencies/PR and Promo material companies. Liaise with Medical Affairs to ensure all marketing activities and materials align with current relevant guidelines. Plan marketing mix to optimize all available channels from budget and message perspective. Identify and propose additional channel strategies and tactics. Produce a clear direction for the portfolio by sharing strategic & tactical plans for the Brand with Sales force & gain their consensus Contribute to product training and conferences as subject matter expert Qualifications Education and Experience: Essential Degree in Science, Marketing or General Business Degree with experience in marketing/sales role, 5+years in pharmaceutical industry, Demonstrated track record in managing and executing marketing activities, demonstrated project management execution. Launch experience. Haematology background preferable. Ability to lead, motivate and coordinate cross functional team. Advanced communication skills, both verbal and written. English to business standard level. Desirable Analytical skills, strong technical abilities & demonstrated passion for new technologies and analytical tools. Product launch experience advantageous. What type of mark will YOU make? By joining Johnson & Johnson you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world’s healthiest workforce you can strengthen your body as well and your mind. When you work with us you can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there’s no end to the lasting impact we can make together. And that changes everything. What’s in it for YOU? It’s vital to us that you feel you can bring your whole self to work; at J&J we provide an environment for you to fulfil your career aspirations as well as promoting your physical and mental wellbeing. You will receive a competitive wage and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include: online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships and you can get to support community projects as part of our global Corporate Social Responsibility programme.
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INDHP Primary Location Ireland-Dublin-Dublin- Organization Janssen R&D Ireland (7566) Job Function Marketing Requisition ID 2206039172W