Êmpaign Creation Manager

Great People make Schneider Electric a great company. Do you dream of working in a company that is driven by a meaningful purpose and that continuously creates an inclusive environment where you are empowered to do your best and be innovative? *** Why us? Schneider Electric is leading the digital transformation of energy management and automation. Our purpose is to empower all to make the most of your energy and resources, bridging progress and sustainability for all. We call this Life Is On. Find Your Meaningful Purpose with a Career at Schneider Electric. Watch the video: https://www.youtube.com/watch?v=YtExntUe89c Let us learn about you! Apply today. You must submit an online application to be considered for any position with us. It is the policy of Schneider Electric to provide equal employment regardless of race, religion, color, gender, disability, national origin, age, sexual orientation, marital status, or any other legally protected characteristic or conduct. We’re looking for a Creative Campaign Planning & Optimization Manager in our global marketing team based in Warsaw, Poland. The individual should have a track record of delivering smashing creative campaign ideas and marketing automation programs that build our brand and generate new prospects to grow the marketing revenue pipeline. You will collaborate with other functional teams to conceive and launch global campaigns that span a variety of channels – display, email, organic, social, digital events, etc. to generate demand through the power of storytelling that inspires the customers and grow our business. You have a natural inclination to measure the effectiveness of campaign activities, strong project management skills, and the ability to orchestrate many ‘moving’ parts. This is a global role based in Poland; hence understanding the different markets will be required. What you will do: Help to turn marketing strategies and goals into campaigns that accomplish our goals with the highest levels of quality, efficiency and cost-effectiveness. Work with cross-functional team members (Global Marketing Business Units Plug-in, Creative Studio, Media, Event Experience, Brand, End-to-End Digital Customer Experience) to: - Define campaign objectives with goals linked to measurable KPIs (monthly active users, pipeline, revenue, etc.) - Develop compelling creative briefs that demonstrate a clear understanding of customer challenges and insights, complete with industry benchmarking and competitor analysis, - Create creative assets guided by market/customer research, performance data, and rigorous A/B testing to orchestrate high-impact integrated marketing campaigns. Develop micro-segmentation leveraging behavioral and demographic data across multi-channel touchpoints and leverage marketing automation to move customers through the funnel at the right time at scale. Plan, measure, analyze and report on the quarterly impact of marketing activities in terms of KPIs and use data as fuel to identify performance patterns and implement improvements to maximize ROI. Assess global and regional requirements of the campaign activation plan to build and drive project plans (from scoping to defining deliverables to establishing key milestones to securing final approvals), with the timely flow of information with project stakeholders and communicating updates. Manage campaigns timeline, including ongoing project management of campaign execution across Marketo, Workfront, Aprimo, etc., including data hygiene Ensure consistency of assets and organization’s brand & identity is adhered to in campaigns across all communication channels. Qualifications Experience and skills we are looking for: More than 6 years of demonstrable experience and track record of led generation campaigns across multiple activation channels to nurture prospects through the pipleine funnel Ability to think like a customer, develop customer insights and advocate for customers and the community and write clear and insightful briefs and presentations that reflect this thinking. Creativity and ability to generate big, new ideas and take (smart) risks to deliver on unique campaign ideas that create a buzz in the market More than 5 years demonstrable experience in the following channels for lead generation and content marketing: marketing automation strategy and tactics, digital advertising, social media to move customers through the funnel Speed, flexibility, adaptability, and ability to work under pressure in a fast-paced environment Data and results-driven with knowledge of KPI, ROI analysis and A/B testing and how to turn data into insights to improve the next round of work Natural curiosity that enables you to get excited about learning new industries, products and customers Experience as Account Manager or Account Planner in an advertising agency will be a plus Experience in having worked in different regions and cultures is a definite asset. If you would like to have… Exciting job in an international company, with opportunities to lead and contribute to different projects & actions (e.g. CSR, charity, Employer Branding, Well-Being) Work in a diverse and supportive team of professionals Buddy, mentor & induction training - that will help you to smoothly find yourself in our company Special training tailored to your needs and career goals No formal dress code - we welcome people as they are and perceive diversity as value for the company Possibility to use foreign languages and to collaborate with cross-region teams Wide choice of benefits And more… share your CV (in English) with us. Schedule: Full-time Req: 007J20