Êmpaign Creation Manager

We’re Schneider Electric - a green revolution leader specializing in energy management and automation with solutions powering change in nearly half the buildings across 100 countries worldwide. Our team of over 130,000 employees and portfolio of leading brands including Square D, APC, & Asco focus intensely on empowering the world to make the most of our energy and resources to bridge progress and sustainability for all with process and energy technologies built for more sustainable homes, buildings, data centers, infrastructure, and industries. Our mission is to be the digital partner for sustainability and efficiency, and we couldn't do this without hiring the best people. We look for candidates who will thrive in a culture like ours, where we act like owners, embrace difference, and look for disruption as a means of change. Who you are: · You’ve got positive energy. You’re optimistic about a greener future and determined to contribute to climate-positive impact with IoT-enabled innovations. · You’re never tired of learning. You want to be a pro in bleeding-edge Martech like marketing automation, data analytics, etc. to reach, engage and serve customers. · You appreciate direct communication. You’re cool with candid feedback and see every setback as an opportunity to grow. You’re both an active communicator and an eager listener – because, let’s face it, you can’t have one without the other. · You have a “can do” attitude. Owning a problem doesn’t scare you but empowers you to take 100% responsibility for achieving our mission. Our teams create high-quality work on quick timelines. · You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone. We are looking for a seasoned campaign creation marketer to lead our global campaigns spanning digital and offline channels. You’ll collaborate with multiple global teams to shape and implement global campaigns strategy, from user acquisition, growth to retention, delivering on an ambitious roadmap and growth goals. The right candidate should have experience driving alignment across business, creative, and digital marketing stakeholders, and working with decentralized, international teams. What you’ll be doing. Ie. Roles and Responsibilities 1. Partner with cross-functional team members (Global Marketing Business Units Plug-in, Creative Studio, Media, Event Experience, Brand, End-to-End Digital Customer Experience, etc) to i) Define campaign objectives with goals linked to measurable KPIs to drive user acquisition & revenue ii) Develop insightful creative briefs that demonstrate a clear understanding of customer challenges, complete with competitor analysis and collaborate with the creative studio to develop storytelling that converts iii) Act as a thought partner to global marketing business unit plug-in, helping define where, when, and how different campaign elements fits into the overall customer journey to enable integrated digital marketing and modern selling journey iv) Support Account-Based Marketing programs to expand existing account relationships and drive new opportunities v) Manage end-to-end development of campaign assets guided by learning from performance data, and rigorous A/B testing vi) Manage campaigns timeline, including ongoing project management of campaign execution across Marketo, Workfront, Aprimo, etc., including data hygiene. 2. Plan, measure, analyze and report on the quarterly impact of campaign activities in terms of KPIs and use data as fuel to identify performance patterns and implement improvements to maximize impact. 3. To support and guide the country's marketing teams to scale centrally produced marketing automation programs to meet their business requirements. 4. To identify & develop best practices from campaign deployment and optimization opportunities that can be leveraged across all campaigns and share those findings quarterly with business marketing plug-in and creative agencies/teams. 5. Ensure consistency of assets and the organization's brand & identity is adhered to in campaigns across all communication channels Qualifications • More than five years of experience in an advertising agency or technology and enterprise business responsible for integrated marketing campaigns using digital marketing, content marketing, advertising, social media, and marketing automation from inception to deployment. • Superb written and verbal communication skills, and experience presenting to leadership teams • Strong problem-solving skills; stay up to date with the latest digital strategies and marketing automation capabilities. • Speed, flexibility, adaptability, and ability to work under pressure in a fast-paced environment • Data and results-driven with exceptional knowledge around planning, deploying, testing multi-touch contact acquisition, or lead nurturing programs using a variety of digital & social marketing technologies & platforms • Ability to manage large-scale, complex projects across functional teams in a matrix environment with discipline and precision Nice to have: • Knowledge of B2B software marketing • Experiences with marketing automation platforms such as Marketo, HubSpot, and Eloqua Schedule: Full-time Req: 007V3M