Senior Marketing Manager, KPMG IMPACT, Global Marketing

Overview KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms. As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve. You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm. And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential. Role Summary Reporting to the Director of Marketing, ESG & KPMG IMPACT, this Senior Marketing Manager will develop and implement effective marketing programs that address the agreed business plan and priorities. This role will be responsible for developing and executing M&C campaigns across KPMG IMPACT, with a particular focus on the ESG Advisory Hub. This includes the development of the necessary communications and collateral for our global marketing flagship programs as well as account and sector teams to promote KPMG’s ESG capabilities and generate revenue. This is a challenging global role that will involve day-to-day liaison with KPMG leadership, national firms and key global third parties. All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional communication and influencing skills, digital marketing skills, as well as attention to detail. What you will do Strategic marketing planning, marketing program management and execution Plan and execute issues-based M&C campaigns for ESG & KPMG IMPACT, including the ESG Advisory hub, aligned to the overarching ESG & KPMG IMPACT marketing plan. Manage the marketing campaigns from start to finish including stakeholder engagement, third party and Marketing Shared Services engagement, budget, key performance indicators (KPIs) and timelines. Work with inputs from internal stakeholders and assume end-to-end project management and creative oversight of materials including thought leadership, digital and social media assets, client case studies (film), sales enablement and other client facing materials. Ensure all campaigns align behind a consistent, insights-led global brand, positioning KPMG as a leader in ESG. Marketing resource management and collaboration / Budget management and marketing ROI Access and leverage the wider Marketing Shared Services resources e.g. brand management, digital marketing services, event management, external communications, marketing knowledge management and marketing operations, comprising a mix of in-house, outsourced and off-shored resources and services. Keep up-to-date with contemporary trends and thinking in digital marketing, M&C strategy, to support a culture of continuous learning and improvement. Embrace, drive and implement new and innovative marketing strategies and techniques, translating the latest tactics and thinking into practical approaches. Review and analyze the adoption and effectiveness of marketing campaigns against the objectives. Interpret campaign data and input into marketing and ESG & KPMG IMPACT reports, as required. Internal and external stakeholder collaboration Work seamlessly with the KPMG IMPACT M&C team, collaborating on initiatives, as required. Work with KPMG IMPACT leaders to support network engagement and adoption of marketing and communication content. Collaborate with functional and industry global marketers, ensuring there is appropriate discussion and alignment of common-cause issues and insights. Connect and engage with the country-based marketing and communications professionals as well as key account teams, as required. Identify and leverage programs and resources in key countries which can be tailored/elevated into global campaigns. Work with key external stakeholders on ESG related marketing initiatives. What you bring to the role A marketing professional with seven or more years of progressive marketing or business experience (including three at management level). Demonstrable success in developing and implementing complex (and preferably international) marketing programs – experience of working in a professional services environment will be a distinct advantage. Excellent project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Experience working with senior management and managing virtual project teams with varied skills and backgrounds. Confident and assertive with excellent influencing and persuasion skills. Significant personal presence and excellent networking skills. Supreme attention to detail. Excellent written and communication skills. Creative problem-solving skills Ability to work independently with minimal supervision. A passion for the Environmental, Social and Governance (ESG) space. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG is committed to the health and safety of our people, clients and communities. With this commitment in mind, KPMG complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including a COVID-19 Vaccination Policy. KPMG's COVID 19 Vaccination Policy requires all employees to be fully vaccinated if they wish to or are required to attend a KPMG office in the course of their duties. As this role requires occasional or consistent attendance at a KPMG office, the successful candidate must be fully vaccinated (i.e. have received all doses that are recommended by Health Canada, including any boosters) and must provide KPMG with proof of vaccination. KPMG will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment. KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.