Market Strategy Manager

POSITION SUMMARY Leverage strong knowledge of 4Ps and MSRM/BU current year fiscal strategies to partner with Customer Teams to customize/commercialize the strategies for strong external execution and success in the marketplace (HWW Role Mandate: Strategic liaison between BU and sales to ensure flawless SRM/trade execution and results) MAIN RESPONSIBILITIES Driver SRM Levers In Current Fiscal Year to offset PNL Inflation (Customer and COGS) and maximize PNL health (RNS, GM, GM%) Lead: In Year Trade Strategy Optimization, Net Pricing, Market Harmony Strategies Achieve pricing targets (direct through carlot/fsp, or indirect through PPA) Co-Lead: Terms (MNU, Slip, Listing Fees, Agreements) and Product/Channel Mix Co-Lead: NAR (Trade Planning) / Canada (Market Strategy) Integration and Synergies SRM Go to Market Strategies Commercialization and Execution within Current Fiscal Year Supporting BU customer centricity as a key connection point to sales (i.e. ensure GMCC strategies are consumer focused and customer centric) Well versed in customer team playbook strategies and focus areas; main advocate for sales in Peak (DR, MBR, PMR, Gate) SRM Strategy in market execution of commercialization plan and understanding of where SRM strategies may need to pivot (gap closure/action planning) Effectiveness and measurement of SRM strategies as it relates to the PEAK & Sub-PEAK Planning/Reporting Process --> contributes to R&O list Leads trade strategy optimization (frequency, depth, and instore conditions including flyer/display) Competitive Merch Plans tracking and impact to GMCC Plan/R&O Leading QM Amplification plan, pricing (i.e. multi’s EDLPs) and partner with Sales on trade reco process Channel strategy (including Costco)/product assortment/distribution improvement planning (in partnership with BU/Sales) Contribute to development of Consumer/Customer Promotions GTM strategy w/ BU (PPGS, price point, spend, SPPK tgts) Lead monthly connects with sales partners (one on national strategy, one per customer team Lead necessary demand shaping to maximize supply efficiency and service (i.e. case fill) and proactive clearout to maximize PNL health Customer Team trade spend/governance & merch strategy gap action planning in partnership with Sales/Sales+SRM Finance SRM Planning Tracking & Measurement within Current Fiscal Year Provides analytic, trade planning, and trade systems support to advance Business Unit and Categorical growth with our customers Establish/leverage in year SRM Targets (RNS, RNS/Eqv, GM, GM Rate, Trade Rate, ASC/ASP, QM) based off SRM Plan SRM initiative post analysis leveraging available Tools (i.e. Trade Strategy Tracker) RSP/FSP, promo wks, ad hits, lift assessment, slopes, display/SPPK, ASC/ASP, RNS/Eqv tracking inclusive of Established and NPI (starting from end of SRM Planning Cycle) NECESSARY QUALIFICATIONS Highly stress-resistant, & adaptable to a fast pace moving / dynamic working environment, possessing the ability to move with agility Ability to manage and balance a full/busy calendar with the deliverables of the desk Tenacity, sense of urgency, and bias for getting things done in a timely manner (works with pace) Strong strategic thinking & business acumen, analytical & execution skills Strong project management and ability to prioritize (well organized) Strong team player with the ability to collaborate well across cross functional teams and the org Strong communicator (excellent command of verbal and written skills) Self-motivated and can-do spirit A Bachelor's Degree in Marketing/Business or related discipline At least 3 years trade marketing or channel development experience in FMCG industry At least 1 years with Sales OR Sales/MSRM Finance experience in FMCG industry General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.