National ESG Marketing Manager

Overview You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do. When you join KPMG you’ll be one of over 227,000 professionals providing audit, tax, advisory and business enablement services across 146 countries. With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. Let’s do this. Overview of the Opportunity: As part of the KPMG National Marketing and Communications team, the National ESG Marketing Manager is responsible for the management and implementation of marketing and knowledge management initiatives for KPMG's National ESG practice. Reporting to the Director, ESG Marketing, this role is responsible for supporting and leading the development, management and implementation of the marketing strategy, plan and programs for ESG. This role collaborates with the National ESG marketing and communications team to develop and implement effective strategies and programs that build brand, grow client relationships and drive revenue within the National ESG practice. The Marketing Manager also supports special projects as needed, including but not limited to events and sponsorships that are relevant to ESG. What you will do Manage the development and deployment of an integrated national marketing plan aligned with ESG business priorities. Develop and manage effective traditional and digital marketing campaigns, lead generation programs, product positioning strategies, communications, thought leadership, branding, client service planning, and go-to-market strategies. Ensure all internal and external web properties are kept up to date. Develop and maintain strong relationships across Functions and Industries Marketing, Area Marketing, and Global Marketing counterparts. Collaborate with colleagues to develop and implement an appropriate mix of activities that highlight KPMG’s expertise through flagship thought leadership, PR, social and digital strategies, and account-based programs. Manage KPIs as outlined by business goals and review, analyze and interpret campaign data, reports, and pipelines. Manage the performance of a Marketing Specialist. Identify and monitor emerging trends and opportunities in the industry, and work with business leaders to build brand, relationships and revenue in key markets. Work closely with marketing support teams (communications, internal agency, etc.) to provide exceptional service to client and business development teams. What you bring to the role 5 to 7 years’ experience in marketing or communications in a national or global organization Diploma or undergraduate degree, preferably in a marketing related qualification Innovative / Growth mindset with a test and learn approach Strong oral and written communication and presentation skills is a must Ability to leverage the Firm’s intellectual capital into programs that build the brand and create/enhance relationships. Demonstrated ability to understand complex and/or technical matters and translate these into client-relevant marketing strategies Experience identifying key industry and client information (trends, issues, client-specific data, and strategic business opportunities) and present marketing perspective on what will be required to meet strategic goals. Digital-first strategic thinker with experience executing content creation, storytelling, digital media, social media best practices and paid campaigns Demonstrable success in activating multi-channel marketing programs, with emphasis on digital and social, and analyzing success leveraging metrics Experience in developing compelling value propositions Experience in managing a small team and working as a collaborative team member Experience working in a complex matrix-style system and organization structure is an asset Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. An eagerness to excel with a self-driven motivation, able to excel in a fast-paced environment. Proven experience in analyzing and drawing insights from external research studies and business data. This is a remote/hybrid position.
li-remote Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG is committed to the health and safety of our people, clients and communities. With this commitment in mind, KPMG complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including a COVID-19 Vaccination Policy. KPMG's COVID 19 Vaccination Policy requires all employees to be fully vaccinated if they wish to or are required to attend a KPMG office and/or other congregate settings in the course of their duties (such as client sites or third-party venues). As this role requires occasional or consistent attendance at a KPMG office and/or congregate setting, the successful candidate must be fully vaccinated (i.e. have received all doses that are recommended by Health Canada, including any boosters) and must provide KPMG with proof of vaccination. KPMG will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment. KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.