Luxury Fragrance & Designer Brands, Group Online Manager

The Group Online Manager is responsible for building and driving the holistic marketing and consumer experience, for the Online channel, designed to maximise sales for Australia & New Zealand. Plans are developed in Unity with Consumer, Retail and Product Marketing.Demonstrate effective leadership of the Online team to ensure the overall brand goals are delivered through sound execution. Evaluate results and provide feedback to Brand General Manager, Regional Brand Director and Global Marketing Team. This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity. Key responsibilities but are not limited to: Maximise online channel sales for Australia & New Zealand, lead from an omni-channel POV, develop team, and drive the strategy of Online for the Brand. Develop the omni online marketing strategy across Australia & New Zealand, to maximise online sales across the ecommerce platform and work with the Brand marketing team to increase brand awareness online. Build out omni occasions and key moments for the Brand. Drive unity media planning by being involved in planning with all agencies. Drive unified brand omni calendar Preparation of the fiscal budget to deliver on Sales and Profit targets for the Brand Online. Build out monthly targets and align with key launches and promotions to achieve monthly budgets. Use sales from PY to inform how to build sales targets for the month as well as Advertising spend. Development, guidance, and direct report responsibility of Online team. Lead and drive Omni-Channel Pilots with Affiliate Omni-Channel Lead, in conjunction with integrations that involve the stores. Work with Omni-Channel Specialist to provide brand specific detail on projects. Synthesize and socialize learnings from omni-channel pilots with other teams to foster encourage wider brand adoption. Review Brand Product Manager forecasts and allocations for stock and samples for new program launches across Brand and Retailer websites. Review and complete any additional analysis for big launches. Work with Online team to manage stock and sample inventory and online marketing offerings as it relates to limited life and samples at checkout, unique promo offers or outside partner sampling programs. Work in conjunction with the CRM & Consumer Insights Manager on the development of the CRM and omni communications strategy. Contribute and help drive the development of the database segmentation and promotional strategy to maximise sales. Work with the Brand Marketing team, Regional Online brand team and online advertising partners to lead online marketing programs. Brand team meetings every day - marketing 3 x week, ad hoc by campaign. Regional monthly call with brand for alignment, ad hoc calls with regional OL. Oversee partnership with Search agency to optimise paid search activity to maximise online sales and reduce overall CPA. Clear path to ensure site is optimised for natural search, working with design and engineering teams, and to maximise online relevant content/link building. Across content creation for monthly refreshes to meet timeline schedules. Ongoing analysis of key business metrics including sales, sell-through, website KPIs, MSd & CDP Data Working closely with all corporate departments: GIS, Finance, Customer Service, Warehouse Fulfillment teams to provide a clear understanding of online marketing programs and promotions and any key issues. Present Online information at Brand meetings as requested. Present at regional/global visits, involved in many brand meetings (regional brands meetings). Actively seek and implement new business initiatives with outside companies to increase sales/traffic on the brand e-commerce site, e.g. affiliates program, partnerships with key websites, affiliations. Contribute to the development of the social commerce strategy Manage monthly estimate changes to brand online P&L. Track and analyse competitive beauty e-tailer landscape. Stay aware of e-communication trends and programs as they relate to the prestige beauty arena. And other general tasks as required by the Management Team Qualifications Bachelor's degree; tertiary or equivalent 2+ years managing a Marketing / Communications team At least 5 years’ experience in an e-commerce marketing environment. Experience with digital marketing and social media. Experience in strategic planning and execution Experience developing financial plans and managing resources Knowledge of contracting, negotiating, and change management Strong Microsoft Office skills: Word, Excel, Outlook, PowerPoint Person Specifications: Effective coaching style with the solid ability to inspire and motivate others Has strong interpersonal skills The ability to work autonomously and accomplish work through others Good planning, organisational, analytical, and decision-making skills Confidentiality, tact, and discretion Willingness to work a flexible schedule and travel Responsive to all communication received and with a sense of urgency Acts ethically, and builds trust through reliability and authenticity Open to novel ideas and approaches, flexible in response to change Results oriented, with high drive to meet objectives and standards Listens openly and sends convincing messages Handles difficult and tense situations with diplomacy and tact Job: Online / E-Commerce Primary Location: Asia Pacific-AU- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 222587