¾ca E-Commerce Madrid

Position Summary • Drives the online sales for relevant Brand or Brand Grouping in coordination with Brand(s)’ teams • Develops and executes the brand.com strategy, in coordination with the Brand Manager and E-commerce Manager, to deliver the net sales objectives for brand.com. • Coordinates all performance media activations and CRM online activations to drive qualified traffic and retain customers on the brand.com platform Job Description • Supports brand.com go-to-market strategy for the brand, in close relationship with the brand manager and the regional and affiliate leadership teams and E-commerce Manager. • Drive online traffic, in coordination with brand.com Manager, DCM and brand(s) • Take part in the definition of A&P needs and activations (including always on) to drive brand.com sales • In strong relation with the brand and media team, collaborates on media agency briefing to get a holistic view. • Participate in CRM campaign execution in collaboration with brands and CRM • Co-ordinates and ensures the update and refresh of brand sites • Owns the quality assurance (QA) of the brand.com site, in particular purchase experience • Plans and coordinates all brand.com consumer marketing activities, in partnership and alignment with the brand. • Tracks Online campaigns performance, including CRM & paid digital media programs, to maximize site traffic / sales and ROI • In collaboration with the supply chain team and the brand product manager, leads the forecasting, demand planning, online customer service aspects of the Affiliate’s brands sites and e-commerce boutiques. Proactively reports strategic and tactical changes to the DP team, and is responsible to quantify demand for the high traffic shopping moments • Monitors and analyzes brand site activities, reports feedback and highlight opportunities for optimization • Follows up on performances and adjusts online strategy accordingly based on local objectives (traffic/reach, conversion, business, consumer journeys, engagement per brand) • Based on insights, highlights opportunities for optimization and improvement in terms of efficiency and effectiveness • Work Closely with Regional Online team to ensure alignment with regional Budget priorities and key programs • Develop justification for spending and initiatives governed by materiality. Negotiate and administer third party contracts and service agreements. • Ensure with the team the optimization of Budgets, focusing on long term TCO and financial impact onto company NOP. Continuously pursue cost reduction and asset optimization strategies Qualifications Work Experience & Profile • Fluent english and portuguese • Very good conceptual and analytical skills and a high level of creativity • Team player with a high level of initiative and assertiveness as well as strong communication skills Job: Online / E-Commerce Primary Location: ES-MD-Madrid Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 225594